Men Encouraged to Take Control of Erectile Dysfunction in New Viagra Connect Campaign by Wavemaker

By on    Advertising, Latest, Marketing, Media  

Men Encouraged to Take Control of Erectile Dysfunction in New Viagra Connect Campaign by Wavemaker

Men are being encouraged to take control in a new campaign for , the erectile dysfunction treatment from Pfizer. The data-driven campaign was created by WM Select, Wavemaker. Pfizer tasked the agency with creating a campaign that normalises ED for men over the age of 40 and introduces Viagra Connect as a way to treat […]

WPP Team led by Y&R London launches Pfizer’s Viagra Connect, tackling decades of stigma and stereotype

By on    Latest, Marketing, PR  

WPP Team led by Y&R London launches Pfizer’s Viagra Connect, tackling decades of stigma and stereotype

A WPP Health & Wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has been tasked by Pfizer Consumer Healthcare to support the launch of – available for the first time without a prescription from UK pharmacies – to encourage the millions of men suffering from erectile […]