Tourism Victoria & Ogilvy Shanghai invite Chinese travelers to explore Melbourne

Tourism Victoria & Ogilvy Shanghai invite Chinese travelers to explore Melbourne

360 Degree “Open up to More” Campaign Incorporates Print, Digital and Online Video  SHANGHAI — Tourism Victoria and Ogilvy & Mather/Shanghai have rolled out their first campaign in mainland China to attract Chinese travellers to Melbourne and the state of Victoria. The new “Open up to More” campaign is part of a wider government-backed initiative by […]