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Home»Posts tagged with»Videobeat Networks

Videobeat’s Francesco Granati on making TV a trackable medium

By newsroom on October 4, 2018   Features, Latest, Marketing, Media  

Videobeat’s Francesco Granati on making TV a trackable medium

Many years ago, when I was working at a big media agency, I remember someone saying that “TV is dead” and that “soon it will only be about digital”. I eagerly listened trying to learn something I did not know yet. What I understand today is that the ever-growing stats around digital can be misleading. […]

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