The campaign, featuring the brand’s first ever 3D billboard activation, celebrates resilience and the stains gained on the path to success Unilever’s global laundry power brand Dirt Is Good, known as OMO in Vietnam, has launched a bold new campaign to mark the re-launch of its liquids portfolio in the market. The campaign, “Many Stains […]
How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam, e-bike brand Dat Bike accomplished that by embracing their small business identity. In a campaign by Happiness Saigon, the brand turned their e-bikes into mobile emergency generators, helping out other small businesses survive the country’s common blackouts. In […]
Cas bok…uh…Cao bao…no…Cars ber… Turns out Carlsberg isn’t the easiest name to pronounce. Not ideal if you’re trying to break through in the market of Vietnam. That’s why the Danish beer brand decided to have fun with it and reintroduce themselves to the country with a phonetic spelling. Say hello to /Car-z-berg/. Carlsberg is one […]
After months of rumours, Indonesian ride-sharing platform Go-Jek has announced plans to expand its operations into four new Asian markets as part of a US$500 million investment and growth strategy. The new markets are Singapore, Vietnam, Thailand and the Philippines, which the company says in a statement it will enter “within the next few months”. […]