Virgin Active calls out ‘toxic wellness’ in its first-ever global campaign from We Are Pi

By on    Advertising, Latest, Marketing  

Virgin Active calls out ‘toxic wellness’ in its first-ever global campaign from We Are Pi

Virgin Active is calling on people to “Leave the cult, Join the club” and rebel against the toxicity of the wellness industry in a new global campaign. The edgy and provocative debut work for Virgin Active by Amsterdam-based agency We Are Pi ntroduces a new brand direction that calls out the superficiality and fakeness. It highlights […]

Virgin Active launches fitness emojis

By on    Latest, Marketing, Media  

Virgin Active launches fitness emojis

Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media. The 33 emojis depict exercises such as squats, burpees, the tree pose for yoga lovers, post-gym relaxation in a hot tub, and the different classes the gym chain offers. Clare Gambardella, the European marketing […]