2025 may just go down in history as the year Canada’s great “iced tea war” started brewing. For the last 30 years, Coca-Cola has owned the recipe for the country’s #1 iced tea. At the end of 2024, the company announced that it is no longer producing or bottling iced tea under third-party owned trademarks, […]
VML, a leading integrated creative agency, today announces its appointment as the global strategic and creative agency of record for Generali, one of the world’s largest insurance and asset management providers. This significant win solidifies VML’s expertise in the financial services sector and its ability to deliver connected solutions for global brands. The company’s selection follows […]
The film illuminates the unspoken struggles of those who have lost loved ones to suicide. Suicide&Co, a UK charity dedicated to providing therapy and long-term support for people bereaved by suicide, today announced the launch of ‘Heirlooms’ – a short film to highlight the often-unseen impact of suicide bereavement. Produced by Sticker Studios and directed […]
Humorous new ads developed by VML show what happens when your lawn is too good to resist, even for PGA TOUR players TruGreen, the nation’s leading lawncare provider, announced its latest creative campaign, developed by VML, featuring PGA TOUR players Jason Day, Ben Griffin and Patton Kizzire who are drawn to TruGreen-treated lawns so beautiful, […]
The craft-focused campaign, developed by VML, highlights the real-world consequences of drink-driving The Department for Transport today announced the launch of its latest drink-driving campaign for THINK! ahead of the festive season. The new work challenges the misconceptions drivers often have – that there is no risk in driving after a small amount of alcohol. […]
Leading creative agency VML today announced the appointment of Ryan McManus as UK Chief Creative Officer (CCO). McManus takes on the UK’s top creative role at an exciting time of growth following the merger of two of the world’s most powerful creative agencies. Sitting at the intersection of creativity and technology to create connected brands, […]
Audio Innovation unlocks playful way of enjoying leftover Baileys Irish Cream liqueur brand, Baileys, today introduces Baileys Sound Scales, a unique audio innovation that tells consumers what is left in their bottle and suggests delicious treats they can create with it. Removing the need for guestimates and measures, customers can simply visit SoundScales.Baileys.com on their […]
VML today announced their appointment by Perrigo – a leading global manufacturer and supplier of over-the-counter (OTC) self-care products – as their strategic, creative and activation partner across its Women’s Health and OTC portfolio which includes brands such as ellaOne, NiQuitin, Nytol, Jungle Formula, and Beconase. Perrigo has been on an exciting transformation journey in recent years […]
WPP announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for […]
VML has announced the promotion of Jason Xenopoulos to global chief vision officer and chief creative officer of VML EMEA. As chief vision officer, Xenopoulos will drive VML’s long-term vision and global positioning across VML’s global network, which spans 33 offices in 15 countries across six continents. As chief creative officer, EMEA, Xenopoulos will work […]