The latest Health Futures report from VML Health suggests the next big wins in health won’t come from science alone, but from turning breakthroughs into trusted, everyday experiences. Current trends are expanding the opportunities for health brands to engage people in the in-between moments that surround clinical care. With health systems under pressure like never […]
Folk VML has launched a new integrated brand campaign for Brennans Bread designed to re-establish the brand’s authority around freshness while showcasing the breadth of its range for modern Irish households. Launching from 16th March, the campaign runs across TV, VOD, Out of Home, social and in-store, bringing Brennans’ iconic promise of “Today’s Bread Today” […]
Through its consumer-facing brand, WOMEN | Bayer, and in partnership with VML Health, the company’s campaign, “Anything but Normal”, challenges the ingrained conditioning around what’s considered “normal” in women’s health. Over 1.5 billion women worldwide, almost 1 in 2, experience women’s health issues. From menstrual pain affecting up to 93% of women, to debilitating menopausal […]
Pass the Batiste, developed by VML UK, debuts as the brand’s most ambitious global platform Batiste, the world’s #1 dry shampoo brand, today announced the launch of Pass the Batiste, a new global brand platform and its most expansive campaign to date. Developed in partnership with VML UK, the integrated campaign is rooted in a […]
Building on a decade of LGFA sponsorship, Lidl Ireland’s Highlights Hijack campaign will replay brilliant moments from the history of the game in an unexpected way. Created with Folk VML, Lidl will hijack familiar media spaces with iconic LGFA highlights that audiences may have otherwise have missed – because greatness deserves to be seen. The campaign […]
belVita: A Seamless Pairing at the Coffee Shop Counter Mondelēz International‘s belVita Breakfast Biscuits is putting a new spin on the coffee shop experience with its innovative campaign, “Coffee Calls for belVita.” The initiative, developed in partnership with VML, aims to position coffee as a complementary pairing that works exceptionally well for the biscuit brand. “Coffee Calls for belVita” seamlessly […]
Seasoned WPP leader takes the helm of new unified UK business to deliver creative and technological transformation VML today announced the appointment of Joe Petyan as CEO, VML UK. Based in London, Petyan will lead VML’s world-class creative capabilities and enterprise-grade technology offering in the UK, solidifying a differentiated, fully integrated agency proposition for clients. Petyan […]
VML UK has been appointed by leading online investment platform, AJ Bell, to support its CRM transformation, following a competitive pitch led by Tuffon Hall Consulting. The win sees VML UK working across a comprehensive CRM brief, supporting AJ Bell’s ambition to deliver more meaningful, data-driven customer experiences. The appointment marks a new chapter in […]
Hulbert to champion client-centric growth and innovation across international markets. VML today announced the appointment of Pip Hulbert to the newly established role of Chief Client Officer, International Markets. Based in London and reporting to Eric Campbell, Global Chief Client Officer, Pip will lead VML’s senior global client leaders across international markets, overseeing a portfolio […]
Industry’s largest synchronized corporate impact day unites over 26,000 employees across the globe in giving back to local communities and charitable causes VML continues its longstanding tradition of an agency-wide day of community service, when offices close their doors to normal business and VMLers head into the community to give back. More than 26,000 people […]