WALL’S ICE CREAM UNLEASHES HAPPINESS WITH ITS LATEST MASTERBRAND CAMPAIGN

By on    Advertising, Latest, Marketing  

WALL’S ICE CREAM UNLEASHES HAPPINESS WITH ITS LATEST MASTERBRAND CAMPAIGN

Live now, Wall’s, the iconic ice cream brand is putting their biggest investment to-date behind a Masterbrand campaign. Investing a substantial £10m across the campaign, this represents a step-change for Wall’s, moving from directly supporting Wall’s sub-brands, such as Twister, Cornetto and Solero, to supporting the Wall’s Masterbrand. A 360-degree marketing campaign will place the […]

I-AM Unveils a New Concept from Wall’s for the Global Market

By on    Branding, Latest, Marketing, Media  

I-AM Unveils a New Concept from Wall’s for the Global Market

Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]