Switch Resolves Publishers’ Header Bidder Latency Problem
![Switch Resolves Publishers’ Header Bidder Latency Problem Switch Resolves Publishers’ Header Bidder Latency Problem](https://marcommnews.com/wp-content/uploads/2017/11/Screen-Shot-2017-11-14-at-15.26.28-701x363.png)
An innovation in digital advertising using ‘Edge Side Includes’ (ESI) calls has been launched by Switch Concepts, which promises to speed up publishers’ pages by reducing the time taken between a user requesting a web page and it appearing complete with ads in their browser. Tests carried out with a major UK news publisher revealed […]