Morton Fraser “breaks all the rules” in legal brand building with new clarity ad campaign

Morton Fraser “breaks all the rules” in legal brand building with new clarity ad campaign

Independent Scottish law firm Morton Fraser has launched a new advertising campaign that continues to break with convention and rewrite the rulebook for legal brand building. Developed by creative agency Whitespace, this latest instalment of Morton Fraser’s ‘Welcome to Clarity’ campaign aims to bring to life Morton Fraser’s commitment to clear fees, advice and language. […]