Qnola’s new identity by Sunhouse wakes up the breakfast category

Qnola’s new identity by Sunhouse wakes up the breakfast category

Independent design agency Sunhouse has crafted a radiant new identity for Qnola, elevating the brand’s premium offering as it expands its range and reach into the mainstream. Founded by model and wellness writer, Danielle Copperman, Qnola provides mindful health seekers with nutritionally enhanced, quinoa-based granolas to help them always #wakeupwell. Beyond breakfast, Qnola is a lifestyle brand that encompasses […]

Holland & Barrett Appoint VCCP as Lead Strategic and Creative Agency

Holland & Barrett Appoint VCCP as Lead Strategic and Creative Agency

Holland & Barrett have chosen VCCP as their lead strategic and creative agency following a competitive pitch.  Holland & Barrett is one of the world’s leading health and wellness retailers, supplying its customers with a wide range of vitamins, minerals, health supplements, specialist foods and natural beauty products. On appointing VCCP, Nick Collard, Chief Customer […]

The Wellness Paradox

The Wellness Paradox

Why is it that, on average, we are unhealthier than we have ever been yet the healthiest amongst us are the fittest of any previous generation?  How can a whopping 13% of the world’s adult population be obese at a time when we are spending over $4.2 trillion on the global wellness category?  In fact, the wellness […]

B&B studio blends emotion and function in new brand creation for OATH

B&B studio blends emotion and function in new brand creation for OATH

Functional drinks brand OATH has launched in the US with a bold visual identity by London-based B&B studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients carefully selected for their health and wellness benefits. B&B studio has created the brand strategy, naming and visual identity design […]

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup has partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London, which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in […]

Straight Forward Design gives wellbeing business Haptivate a head start

Straight Forward Design gives wellbeing business Haptivate a head start

Haptivate, a happiness training start-up, is launching with an innovative brand identity and comprehensive business strategy by Straight Forward Design. Recent research by the Global Wellness Institute shows that people are more concerned about their mental wellbeing than ever before and see it as an important part of general health maintenance (wellness industries grew by nearly 13% […]