A quarter of UK marketers feel their businesses lack forward momentum. That’s according to a new report by creative branding and communications agency Our Design Agency (ODA), which reveals the steps companies of any size can take to regain lost brand momentum. The ODA Brand Momentum report surveyed more than 80 UK marketers to find […]
Full-service advertising company AMP Agency has built a proprietary Consumer Identity Strategy (CIS) that can influence customer behaviour online, in-store, and through purchase. Today they released their learnings in a white paper, The Power of Behavioural Analysis and The Consumer Identity Strategy. “Using behavioural data to create a Consumer Identity Strategy is no longer for the Amazons, Walmarts […]
Today the integration of content management systems and eCommerce platforms is of critical importance in delivering exceptional customer experiences. Isobar, a global digital marketing agency, has published a white paper to explain how Headless Commerce, an approach to technology architecture, is more important than ever before. “Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy”, […]
Research unveiled by NABS (National Advertising Benevolent Society) has revealed the continuing challenges faced by working parents in the advertising and media industry: 60% of parents know someone who has left their role because of pressures that come with being a working parent – up from 57% two years ago – while a third (32%) […]