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Home»Posts tagged with»Why

BETC unveils the launch campaign of Y, the new male fragrance by Yves Saint Laurent Beaute

By newsroom on August 30, 2017   Advertising, Latest, Marketing  

BETC unveils the launch campaign of Y, the new male fragrance by Yves Saint Laurent Beaute

In August 2017, Yves Saint Laurent Beaute launched Y, a new male fragrance dedicated to millennials, with an ad campaign created by BETC Luxe and BETC Pop. ‘Everything Starts with a Why’ This new fragrance is characterised by its bold and provoking name: Y. This name pays homage, of course, to creator Yves Saint Laurent, […]

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