B&B studio partners with Wilkinson Sword to rebrand and restructure its shaving portfolio

B&B studio partners with Wilkinson Sword to rebrand and restructure its shaving portfolio

B&B studio has partnered with Edgewell-owned Wilkinson Sword to rebrand and revamp its shaving and grooming portfolio, introducing contemporary design confidence while re-emphasising the brand’s unique heritage. The rebrand cements Wilkinson Sword’s role as the ultimate challenger to brand leader Gillette in the face of new market entrants and direct-to-consumer offerings. The Blade Masters since […]

Wilkinson Sword repositions as ‘The Blade Masters’ in new comedic campaign

Wilkinson Sword repositions as ‘The Blade Masters’ in new comedic campaign

Wilkinson Sword, the heritage brand part of the Edgewell portfolio, has launched ‘The Blade Masters since 1772’, a major repositioning campaign to humorously showcase the brand’s 250-year expertise in blades. Created by the independent creative agency, Pablo, the new campaign will launch across Wilkinson Sword’s 29 European markets and represents the brand’s most significant marketing […]

‘Just Add Water’: Intuition by Wilkinson Sword, Recipe and VCCP Media unveil foaming 3D OOH special build

‘Just Add Water’: Intuition by Wilkinson Sword, Recipe and VCCP Media unveil foaming 3D OOH special build

Intuition by Wilkinson Sword, Recipe and VCCP Media launch campaign to spotlight the Intuition 2-in-1 razor with a 3D special-build out of home site at Westfield London. The outdoor ad depicts a 3D razorhead bursting out from the billboard. The special build creatively demonstrates the use of Intuition 2-in-1 razor which has a built-in shaving […]

Wilkinson Sword appoints VCCP Media as its UK media agency of record

Wilkinson Sword appoints VCCP Media as its UK media agency of record

Wilkinson Sword has appointed VCCP Media to handle its UK media planning and buying across men’s and women’s products, following a media review process with the incumbent Wavemaker. With more than 250 years of engineering history, Wilkinson Sword manufactures and sells razors and grooming products across 12 European markets and is owned by Edgewell Personal […]

Wilkinson Sword teams up with the Evening Standard and The Independent for newsjacking creative campaign with the help of Wavemaker UK

Campaign kicks off with Oscars creative Content will be amplified via digital out-of-home partnership

Wilkinson Sword teams up with the Evening Standard and The Independent for newsjacking creative campaign with the help of Wavemaker UK

The Evening Standard and The Independent have partnered with Wilkinson Sword, for a three-month campaign targeting key moments in the news agenda. Brokered by Wavemaker UK, with MullenLowe leading creative, the campaign will see both newsbrands work closely with Wilkinson Sword to identify trending news stories. As Wilkinson Sword introduces a new brand positioning, this […]