Creative leader with deep experience across creativity and technology will take on the role starting March 9, 2026 WMcCANN announces Rapha Borges as its new Chief Creative Officer. With more than 20 years of experience, the creative returns to the agency bringing a rare combination of creativity and technology. Throughout his career, he has earned […]
Partnership gives rise to Re_Modelar, a project that encourages black protagonism in advertising campaigns
WMcCann And Shutterstock Team Up To Promote Work By Black Professionals
The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]
The consumer’s growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, […]