AA Cars launches marketing campaign to provide used car buyers with missing ingredient

AA Cars launches marketing campaign to provide used car buyers with missing ingredient

AA Cars, the AA’s used car website, is launching a new marketing campaign to demonstrate how drivers can buy their next car with confidence thanks to its quality checks and the AA Dealer Promise.   AA Cars’ new consumer research has explored how customer confidence affects their car buying experience. It was found that customers who […]

New WMG Analysis Shows That Quality Journalism is Winning the War on Attention

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment. Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium […]