World Vision UK have appointed VCCP to be their lead creative agency, following a competitive four-way pitch. The fully-integrated agency will be working on creating a strategic brand narrative for the charity, as well as on specific campaigns across the year – starting straight away with the 2018 Christmas campaign. Sally Bownes, Head of Brand […]
International children’s charity World Vision, announced the launch of a new interactive installation – The Garden of Hope – in one of Europe’s most popular shopping malls, Westfield Stratford City. Central to the installation is a garden of giant, white jade plants. This feature was inspired by White Jade, a poverty-striken young girl from China, whose […]
As the charitable giving market place is evolving World Vision, the world’s largest international children’s charity, is trailblazing this sector change by exploring new ways to engage with its high value customers. Part of this exploration is the desire to move in to malls but landlords have made it clear that conventional canvassing would not […]