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Home»Posts tagged with»Wristbands

Jaguar serves #FeelWimbledon campaign using real time mood analysis

By newsroom on July 1, 2015   Features, Innovation, Latest, Marketing  

Jaguar serves #FeelWimbledon campaign using real time mood analysis

Jaguar, which signed as an official partner of Wimbledon, has kicked off a social media campaign using biometric sensors to analyse the mood of fans. It has dished out biometric wristbands to selected fans watching the tennis and has built in-ground sensors monitoring the energy around the courts, letting it track sentiment. It will measure […]

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