WT Gothic – New Font by Wunderman Thompson Creatives
Two Wunderman Thompson designers based in the. U.K. created a new font themselves for Wunderman Thompson, called WT Gothic.
![WT Gothic – New Font by Wunderman Thompson Creatives WT Gothic – New Font by Wunderman Thompson Creatives](https://marcommnews.com/wp-content/uploads/2020/05/Development-1-701x467.jpg)
To do this, they studied the history of Wunderman and J. Walter Thompson’s respective origins, researching the past to define moments where each agency inspired growth as a brand. The designers looked at key design elements of the older timeframes (i.e.: building facades, advertisements, and fonts of the legacy agencies), using their inspiration to create one new typeface. Key points about the process: Variability, sound, motion, and data were key considerations during development, all around inspiring growth. Geography and […]