HSBC UK launches ‘Local Heroes’ campaign

HSBC UK launches ‘Local Heroes’ campaign

HSBC UK’s latest campaign ‘Local heroes’, narrated by Sandi Toksvig, celebrates the keyworkers of Britain as the heroes of the pandemic. Created by Wunderman Thompson UK, it echoes the celebration of diversity and strength in togetherness, as seen in the previous ‘We are not an Island’ campaign.The new campaign expresses pride and gratitude towards those […]

WT Gothic – New Font by Wunderman Thompson Creatives

Two Wunderman Thompson designers based in the. U.K. created a new font themselves for Wunderman Thompson, called WT Gothic.

WT Gothic – New Font by Wunderman Thompson Creatives

To do this, they studied the history of Wunderman and J. Walter Thompson’s respective origins, researching the past to define moments where each agency inspired growth as a brand. The designers looked at key design elements of the older timeframes (i.e.: building facades, advertisements, and fonts of the legacy agencies), using their inspiration to create one new typeface.  Key points about the process: Variability, sound, motion, and data were key considerations during development, all around inspiring growth.  Geography and […]

Community, Pret A Manger and Wetherspoon: social media during the coronavirus

Community, Pret A Manger and Wetherspoon: social media during the coronavirus

New research has shown that the UK’s social media conversations during the coronavirus pandemic have focused on ‘community’: the number of posts on social platforms using that word has jumped 82% over the past month. It’s being driven largely by older Brits: nearly half (47%) of posts mentioning community or community spirit have come from […]

Wunderman Thompson UK invites staff to celebrate LGBT+ History Month with ‘Letters from the heart’

Wunderman Thompson UK invites staff to celebrate LGBT+ History Month with ‘Letters from the heart’

In line with the Poetry, Plays and Prose theme for this year’s LGBT+ History Month, creative, data and technology company Wunderman Thompson UK is launching a creative writing challenge. Entries for the ‘LGBTQIA+ Letters from the heart’ competition can take the form of a poem, story, letter, or spoken word piece. It is open to anyone at […]

Wunderman Thompson UK breaks from Christmas convention with its give NO.THING campaign to end Secret Santa waste

Wunderman Thompson UK breaks from Christmas convention with its give NO.THING campaign to end Secret Santa waste

Wunderman Thompson UK is shaking up the way the industry does Christmas this year, with a radical, fun campaign that turns a seasonal workplace tradition completely on its head.  The agency’s total departure from festive conventions sees it reimagining how we should all do that office staple, Secret Santa so that it becomes more sustainable, […]