5 questions to guide your workout plan By Zihla Salinas, CEO, Yes& When independent agencies think about growth, the usual suspects show up first: new business, talent, maybe a sharper brand story—all important, of course—but there’s another growth muscle too many agencies don’t train until they need it: M&A. And by then, it’s usually too […]
Veteran marketer to lead the agency’s education and nonprofit practice Yes&, a leading independent, fully-integrated creative agency, today announced that Kimberly Hallman has joined as Senior Vice President, Workstream Lead, where she will lead its education and nonprofit practice. In the role, she will guide work for universities, research centers, foundations, and cause-based organizations, supporting […]
Why smart companies are activating their executives and how to build a program around it By Elena Kacan – Social Strategy Director, Yes& I’ve been in social media strategy for more than a decade. I’ve watched platforms reinvent themselves, algorithms shift right after I perfected the playbook, and budgets chase every new format that promised […]
Yes& has promoted Chrissie Koeppen to senior VP, Innovation, and Beth Yezzi to senior VP, Digital, reflecting the agency’s expanded focus on AI, digital strategy and integrated innovation. The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges. Together, Koeppen and Yezzi will lead […]
Move expands growth opportunities & strengthens indie network benefits to global brands Yes&, the fully integrated independent marketing agency, today announced it has joined Dawn Marketing, a global portfolio of best-in-class independent specialist marketing services agencies built around centralized data science, advanced analytics and econometric measurement. Led by CEO Aaron Reitkopf, an advertising agency expert with […]
The ‘Gift of Being Known’ turns the envelope itself into an act of recognition Most direct mail gets tossed without a second glance. Nonprofit Carpenter’s Shelter, in collaboration with Yes&, proves mailers can achieve distinction with its latest campaign. This year’s campaign, themed “Give the Gift of Being Known,” transforms the end-of-year mailer itself into a visual […]
Acquisition bolsters independent agency’s B2B, tech and digital footprint Yes&, the independent fully integrated marketing agency, today announced it has acquired Symmetri Marketing Group, the Chicago-based B2B branding, marketing and digital agency. Symmetri will operate under the Yes& brand name. The move marks the latest milestone in Yes&’s strategic expansion and national growth strategy. The addition […]
Veteran Healthcare Strategist Will Amplify Agency’s Expanding Healthcare Practice Yes&, the independent fully integrated marketing agency, has recruited Jean Hitchcock to serve as senior healthcare advisor. A veteran strategist with 20+ years of experience in the healthcare system and at healthcare marketing communications firms, Hitchcock will lead strategy for the agency’s rapidly expanding healthcare offerings. […]
![Yes& Unveils “Gen Z in [ Focus ]”: How a Generation Is Redefining the College Decision](https://marcommnews.com/wp-content/uploads/2025/11/Gen-Z-Header-color-corrected-701x394.jpg "Yes&")
Download the report at: https://info.yesandagency.com/gen-z-in-focus Yes&, an integrated marketing agency, has released Gen Z in [ Focus ]: How Gen Z Is Redefining the College Decision, a proprietary national study revealing how today’s students are rethinking success, education, and work—and what that shift means for colleges. First presented at the AMA Symposium for the Marketing of Higher […]
Digital-First Marketing Veteran Will Accelerate Agency’s Growth Plans Yes&, the independent, fully integrated marketing agency, has added Dawn Ridge as Senior VP of Growth. A veteran business strategist and client relationship builder, Ridge leads growth strategy and client impact across the agency’s B2B and higher education practices. Ridge brings 20+ years of experience helping brands […]