Younger Audience – Marketing Communication News

New Ocean study: Elusive young audiences like, want, trust and respond to live broadcast content on DOOH

By newsroom on January 29, 2020 Advertising, Latest, Media

18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels One in four 18 to 24-year-olds are more likely to engage with DOOH ads when partnered with live content According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 […]

England’s Historic Cities engage Hex to create AR/VR content to attract younger audience

By newsroom on March 13, 2018 Agency, Latest, Marketing, Media

The digital creative agency Hex has been appointed by England’s Historic Cities to promote the consortium of the country’s premier heritage locations to a younger audience through the use of new and emerging technology, including AR and VR. The appointment, which followed a competitive pitch, will build on previous work delivered by Hex, which comprised […]