New partnership aims to excite more young people across the country about creative careers Discover! Creative Careers, an England wide industry-led programme, has partnered with YouTube to launch a campaign to excite and energise 11-18 year olds about opportunities in the creative industries. The exclusive screening and launch of the programme’s first film created for its young […]
Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]
The 26th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand […]
Arcana Academy debuted “Destination Restoration” – an episodic reality series on YouTube showcasing home spaces reaching their full potential using the power of KILZ® Primers, and has reached more than 13 million views. On YouTube, views surpassed the VCR benchmark by 34% and on Discovery Plus VCR was above 99%. With more brands looking for […]
Brands Using Playground’s YouTube Measurement Solution Uncover Key Elements Driving Campaign Effectiveness Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution (AIP) announced today its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. “Optimization is the key to […]
FAB Finalists For The 24th FAB Awards Revealed!
Walkers has launched its Christmas advert for 2021; the first Christmas TVC it has produced with its creative agency VCCP, appointed in July 2020 The message in the ad, forms part of the brand’s work with Comic Relief to raise £2 million for mental wellbeing causes in the UK
Walkers Latest Christmas Ad Lands Important Mental Wellbeing Message
FAB Finalists of The 23rd FAB Awards Revealed!
New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes
Today YouTube announced its Christmas Ads leaderboard, with a few surprises within the top 10. 2020 has been a year full of the unexpected, and this year’s Christmas leaderboard is no different with Smyths Toys hitting the top spot previously held by John Lewis. The top five positions are held this year by JD Sports, Aldi, […]