Nielsen expands YouTube Connected TV ads measurement in 11 countries

Nielsen expands YouTube Connected TV ads measurement in 11 countries

Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]

The 26th FAB Awards Are Now Open For Entries!

The 26th FAB Awards Are Now Open For Entries!

The 26th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand […]

Arcana Academy and KILZ® Offer DIYers a Dose of Reality – Series Reaches More Than 13 Million Views

Arcana Academy and KILZ® Offer DIYers a Dose of Reality – Series Reaches More Than 13 Million Views

Arcana Academy debuted “Destination Restoration” – an episodic reality series on YouTube showcasing home spaces reaching their full potential using the power of KILZ® Primers, and has reached more than 13 million views. On YouTube, views surpassed the VCR benchmark by 34% and on Discovery Plus VCR was above 99%. With more brands looking for […]

Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint Efficiency Hurdles and Drive Attention In Real-Time

Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint Efficiency Hurdles and Drive Attention In Real-Time

Brands Using Playground’s YouTube Measurement Solution Uncover Key Elements Driving Campaign Effectiveness Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution (AIP) announced today its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. “Optimization is the key to […]

YouTube U.K. Ads Leaderboard: Christmas Edition 2020

YouTube U.K. Ads Leaderboard: Christmas Edition 2020

Today YouTube announced its Christmas Ads leaderboard, with a few surprises within the top 10. 2020 has been a year full of the unexpected, and this year’s Christmas leaderboard is no different with Smyths Toys hitting the top spot previously held by John Lewis. The top five positions are held this year by JD Sports, Aldi, […]

YouTube Select now available for UK advertisers

YouTube Select helps advertisers build deeper connections with their audiences by aligning to the most exciting and popular content on the platform

YouTube Select now available for UK advertisers

YouTube announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. Now for the first time, UK brands will be able to access exclusive creator lineups as well as bespoke content experiences, helping advertisers reach the audiences they want through the content most relevant to their brand. This follows the […]

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