Arcana Academy debuted “Destination Restoration” – an episodic reality series on YouTube showcasing home spaces reaching their full potential using the power of KILZ® Primers, and has reached more than 13 million views. On YouTube, views surpassed the VCR benchmark by 34% and on Discovery Plus VCR was above 99%. With more brands looking for […]
Brands Using Playground’s YouTube Measurement Solution Uncover Key Elements Driving Campaign Effectiveness Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution (AIP) announced today its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. “Optimization is the key to […]
FAB Finalists For The 24th FAB Awards Revealed!
Walkers has launched its Christmas advert for 2021; the first Christmas TVC it has produced with its creative agency VCCP, appointed in July 2020 The message in the ad, forms part of the brand’s work with Comic Relief to raise £2 million for mental wellbeing causes in the UK
Walkers Latest Christmas Ad Lands Important Mental Wellbeing Message
FAB Finalists of The 23rd FAB Awards Revealed!
New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes
Today YouTube announced its Christmas Ads leaderboard, with a few surprises within the top 10. 2020 has been a year full of the unexpected, and this year’s Christmas leaderboard is no different with Smyths Toys hitting the top spot previously held by John Lewis. The top five positions are held this year by JD Sports, Aldi, […]
YouTube Select helps advertisers build deeper connections with their audiences by aligning to the most exciting and popular content on the platform
YouTube announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. Now for the first time, UK brands will be able to access exclusive creator lineups as well as bespoke content experiences, helping advertisers reach the audiences they want through the content most relevant to their brand. This follows the […]
The FAB Awards revealed a Brand New Trophy made exclusively from recycled materials during the "Online Awards" show in honour of The Winners and Finalists of The 22nd FAB Awards.
FAB Awards recognises the best in creative work for food, beverage and restaurant brands in over 60 countries and are the only awards programme that specialises on the great work done by food and beverage brands and their agencies. “Although we liked our old logo, we felt that after 21 years, we needed a new one […]
Burger King have been named The YouTube FAB Brand / Marketer of The Year at the 22nd edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive 4 x Gold FAB Awards and 2 x FABulous ( Best in Show ) Trophies at The Awards The calculations included the brand’s performance at both the […]