Today, New Balance Football launches their global ‘Beware the Lion’ brand campaign featuring footballer Sadio Mané. The campaign aims to drive widespread awareness of New Balance’s unique relationship with one of the World’s best players. The campaign has been created with ZAK – The Next Gen creative agency. The campaign is created to elevate the characteristics […]
Today, New Balance Football launches their ‘Football’s Next Wave’ campaign, a docu series following individuals from in and around football culture who are trailblazing a new and unorthodox path. The campaign has been created in partnership with ZAK – The Next Gen creative agency. The campaign seeks to position New Balance Football as a brand […]
New Balance has launched its Limited Edition Tekela Pitch Control boot with up-and-coming grime artist, Big Zuu, and fellow rapper, Eyez; creating a unique track to mark the occasion. The partnership and campaign has been created and brokered as a New Balance Football collaboration by ZAK, New Balance Football’s global creative agency and Racepoint, New Balance Football’s global PR agency. […]