5 questions to guide your workout plan By Zihla Salinas, CEO, Yes& When independent agencies think about growth, the usual suspects show up first: new business, talent, maybe a sharper brand story—all important, of course—but there’s another growth muscle too many agencies don’t train until they need it: M&A. And by then, it’s usually too […]
Full-service agency Yes& has named noted advertising executive Zihla Salinas as Chief Operating Officer. In this role, she will deliver operational leadership and contribute to growth across the agency in such areas as new business development, mergers and acquisitions, and talent development. Yes& has been named one of Adweek’s Fastest Growing Agencies of 2023 and four times […]
Many agencies today like to advertise themselves as full-service Superman shops—faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound! The reality? Most are like Clark Kent with Lois Lane and Jimmy Olsen on the side. There is nothing wrong with wanting to look like […]