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Home»Posts tagged with»ZPump 2.0

Reebok Outdoor Ad Lets You Win a Pair of Shoes if You Run Fast Enough

By newsroom on March 2, 2016   Latest, Marketing, Media  

Reebok Outdoor Ad Lets You Win a Pair of Shoes if You Run Fast Enough

In an effort to promote its new ZPump 2.0 running shoes, Reebok created an outdoor ad that allowed pedestrians to win a free pair of shoes—provided they could run fast enough. Installed in Stockholm, Sweden, the outdoor ad by creative agency Animal, came equipped with a built-in tracker that could detect and measure the speed of […]

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