On the occasion of Children’s Day, Tata Sky promoted their special service for kids – Tata Sky Fun Learn on its digital platforms in a nostalgic way. This feature comprised foundational learning for kids across different age groups. Tata Sky, along with their digital marketing partner, Chimp&z Inc sent out #BachpanKaPitara boxes filled with 90s games and activities.
The leading content distribution platform successfully executed this integrated offline campaign with an unboxing activity across all platforms. The box contains fun-learning elements like a bricks video game, spinning top, jigsaw puzzles, and toys.
Tata Sky surprised influencer moms and dads with the #BachpanKaPitara boxes. The influencers expressed their gratitude and appreciation for the brand with videos, that were later reposted on the brand social media pages.
The brand revealed a contest for its users on its Instagram and Facebook Page. The contest gave its users a chance to win a similar #BachpanKaPitara box by solving the mystery of what’s inside the box. Users could participate in this contest via Instagram and Facebook that went live on Children’s Day.
Chimp&z Inc is a dynamic multi-dimensional marketing agency that has carried out numerous online and offline campaigns for its partner brands. Its association with Tata Sky has been going strong for 4 years.
Source: Chimp&z Inc