TBWA\RAAD unveils an ‘impossible’ World Cup campaign for INFINITI Q50

TBWA\RAAD have launched their latest campaign for the INFINITI Q50 in the Middle East. The brand plans to hijack the conversation around the biggest tournament on the planet, without being an official sponsor.

As the Middle East gets ready for Russia, so do the official and non-official sponsoring brands. In a field where big budgets and starring partnerships with football superstars prevail, INFINITI found in its car model name the perfect opportunity for a simple and never before seen promotion: The chance to get an INFINITI Q50 if any match of the world cup ends 5-0.

To participate, all you have to do is go here and enroll at any point, every match is a new chance to enroll and win!

An impossible promotion you might think, but to launch the campaign TBWA\RAAD have created a series of looping posters with fun stats that show people that in football nothing is impossible.

The campaign website went live on June 13th and the promotion will run for the whole FIFA World Cup.


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