This year, World Conversation Day held special significance in Lebanon. On July 12th, citizens woke up to discover their streets inundated with numbers – not just any numbers, but the precise and personal phone numbers of their own politicians. In a groundbreaking initiative titled ‘Khallina Nethawar’ (Let’s Have a Conversation), the Lebanese Ministry of Telecommunications […]
Expectedly, the football world talks about nothing but, well, men. Namely, the male players and coaches. This year in Qatar, three women are stepping into this male-dominated field. And with them, we’ve started a new era for women in sport. Stephanie Frappart, Yamashita Yoshimi, and Salima Mukansanga are the first-ever female referees to be appointed […]
TBWA\RAAD has been named to Fast Company Middle East‘s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector. The list honors groundbreaking businesses that are making profound impact on both industry and culture, ultimately thriving in today’s ever-changing world. This year’s Most Innovative […]
From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic colour? That’s the idea behind […]
TBWA\RAAD has once again proven that it’s got its finger on the pulse when it comes to producing exceptional work that helps achieve the business objectives of its clients and resonates with a local, regional and even global audience for its level of creativity and great effectiveness. Contagious recently announced the Contagious Pioneers 2019 – its global […]
The biggest challenge for rescue organisations, in the UAE and globally, is convincing people that mixed breed dogs are as trainable and as adoptable as pure breeds. Hence the old saying “You CAN´T teach an old dog a new trick”. So, for its latest campaign, SNIFF decided to go the extra mile by getting abandoned […]
Detergent brands have been doing sampling in the same way for years, in Lebanon and across the world. To overcome the difficulty of grabbing people’s attention at traditional shopper marketing points and reinforce its “Dirt is Good” brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and […]
To spread awareness on the Dubai Fitness Challenge 2018 (DFC) and encourage health and well-being across the Emirate, du created a motto: #WalkTheTalk, motivating its employees and inspiring the wider community to commit to the challenge and lead more active and healthy lives. To bring the idea to life, the brand, in association with […]
TBWA\RAAD have launched their latest campaign for the INFINITI Q50 in the Middle East. The brand plans to hijack the conversation around the biggest tournament on the planet, without being an official sponsor. As the Middle East gets ready for Russia, so do the official and non-official sponsoring brands. In a field where big budgets […]
