Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic colour? That’s the idea behind […]

TBWA\RAAD ranks #8 on the Contagious Pioneers 2019 list of best and bravest agencies

TBWA\RAAD ranks #8 on the Contagious Pioneers 2019 list of best and bravest agencies

TBWA\RAAD has once again proven that it’s got its finger on the pulse when it comes to producing exceptional work that helps achieve the business objectives of its clients and resonates with a local, regional and even global audience for its level of creativity and great effectiveness. Contagious recently announced the Contagious Pioneers 2019 – its global […]

OMO launches a ground-breaking innovation in the world of in-store sampling: The OMO Tag

OMO launches a ground-breaking innovation in the world of in-store sampling: The OMO Tag

Detergent brands have been doing sampling in the same way for years, in Lebanon and across the world. To overcome the difficulty of grabbing people’s attention at traditional shopper marketing points and reinforce its “Dirt is Good” brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and […]