Agency Brings on Industry Vet to Cement its Creative Footprint in New York
Cross-cultural agency the community New York has tapped 360i alum Frank Cartagena as its Chief Creative Officer. In this new role for the New York office, Cartagena will oversee all creative output for the agency’s New York-based clients, while also generating new business for the office. He will report directly to President Luis Montero and Co-Founders Jose and Joaquin Mollá.
“I was impressed with Frank immediately. He is an eclectic thinker with great ideas fitting in every possible format and platform. He truly understands how to use the intersection of data, media, creativity and culture, perfectly aligning with our agency vision,” said Joaquin Mollá. “Frank is not simply looking at campaigns; he thinks in terms of unexpected business solutions. Not to mention his drive; he is a force!”
An awarded industry veteran, Cartagena most recently served as Executive Creative Director at 360i, where, he won more than 70 creative accolades across the top award shows including: The One Show, Cannes Lions, Clios, D&AD, ANDYs, and LIA Awards, among others. Notable multidisciplinary wins include a Cannes Grand Prix in Audio & Radio and The One Show’s Best in Digital Craft for an Alexa skill based on the HBO series “Westworld,” as well as a D&AD Yellow Pencil for Absolut’s limited-edition bottle, “A Drop of Love.”
Prior to 360i, Cartagena held creative roles at KBS, Deutsch, DDB New York, Arnold Worldwide, and Hill Holiday. Amid the various award recognitions he received throughout his career, Cartagena’s work for “The First Pinterest Yard Sale” while at Deutsch swept at every major award show, including winning a coveted Titanium Lions at Cannes.
“Jose and Joaquin possess an innate understanding of what our society looks like today and how advertising can – and should – reflect that reality. From our initial conversations, I came to comprehend that vision as the community’s backbone,” said Cartagena. “I look forward to collaborating with the team to cultivate clever creative ideas for our clients.”
Since opening its doors in 2017, the community New York has delivered lauded creative work for businesses including Verizon and Mondelēz International. The community New York is part of the agency’s network of offices which includes locations in Miami, Buenos Aires, London, and San Francisco.
Cartagena will begin overseeing the community New York’s roster of clients immediately.
Source: The community New York