“The most innovative thing about 5G is what we’ll do with it”: Orange launches its new campaign

Orange launches its new communication campaign focussed on uses made possible by the 5G network. Broadcast starting today in Luxembourg and from Sunday 7 February 2021 in France. This campaign will raise the general public’s awareness of the sheer breadth of 5G use cases and areas of application.

The film, broadcast by Orange and produced by Publicis Conseil, illustrates how 5G can be used in education. The power of the networks enables pupils to visit a museum and interact with the most iconic works on display like never before. 

The user experience guaranteed by the quality of Orange’s 5G network represents a turning point in virtual reality and augmented reality thanks to greater interactivity. Like education, culture and entertainment, healthcare, transport and so on will also benefit from the technological developments made possible by this network. For Orange, 5G is only powerful if it is useful to individuals, organisations, companies and, more generally, societies.

In addition to TV, this campaign will be deployed in the press and on social media with content revealing the infinite number of uses made possible by 5G.

On the launch of this campaign, Béatrice Mandine, Executive Director of Communication, Brand and Engagement at Orange said: “For Orange, 5G represents positive progress, as it will be useful to our society. Since its launch, most of the focus has been on its technical and functional aspects. We wanted to go beyond this dimension to raise the general public’s awareness about the countless uses made possible by this next-generation network. Every sector will benefit from the positive contributions of 5G: healthcare, entertainment, industry, transport and so on. The most innovative thing about 5G is what Orange and its customers will do with it.”

Marco Venturelli, President overseeing creativity at Publicis Conseil: “We wanted to give this technology meaning, go beyond divides and show how it can be useful to everyone. We wanted to be as accurate as possible in this new film, which combines energy and foreshadows a positive future, something we all really need at the moment. A film that makes you feel good.”

More information about 5G on orange.com.

Credits

Advertiser: Orange International

Executive Director, Communication and Brand: Béatrice Mandine

Global SVP Brand & Sponsoring Director: Jean-François Rodriguez

Global Brand Advertising Director: Séverine Nübel

Global Project Leader: Laëtitia Fruchier

Global Brand Creative Director: Christian Bony

Head of European Advertising: Charlotte Bowrey

Head of SSA Advertising: Sekou Bah

Music and Experience Director: Vrej Minassian

Global Media Manager: Géraldine Grümmer

Agency: Publicis Conseil

President of Publicis Group in France: Agathe Bousquet

President of Publicis Conseil overseeing Creativity: Marco Venturelli

Global Creative Director: Frederic Royer 

Art Director: Jean-Baptiste Blandin

Copywriter: Thibault Froment

Global Client Leader: Magali Bergeroux

Business Director: Carla Cabalfin

International Account Director: Nouara Guenif

Account Executive: Alice Morel 

Head of Strategic Planning: Antoine L’Huillier 

Strategic planners: Carole Colin, Ghita Lemhandez 

Agency Producer: Sarah Bouadjera

Production Company: La Pac 

Director: Reynald Gresset

Executive Producer: Jérôme Denis

Head of production: Eric Lipchitz

Director of Photography: Daniel Abuelo

Steadycamer: Jake Whitehouse

1rst assistant: Didier Mallet 

Deco: Judith Varga

Post-production: Prodigious

Post Producer: Franck-Hervé Marc

Editing: Manuel Coutant

Colour grading: Julien Alary

Flame Artist: Anthony Lestremau

Sound Producer: Carsten Krueger

Business Affairs: Catherine Oger, Cecilia Neyroud

Source: Publicis Conseil

  5G, Béatrice Mandine, Marco Venturelli, Orange, Publicis Conseil