Beefeater and Boundless Brand Design relaunch standout flavoured gins as part of a striking new rebrand for the Beefeater Masterbrand

Beefeater and Boundless Brand Design relaunch standout flavoured gins as part of a striking new rebrand for the Beefeater Masterbrand

Off the back of the rebrand earlier in the year, the world’s most awarded Gin, Beefeater, is now re-launching its popularflavoured gins as part of a series of 2021 innovations. An iconic brand from London, Beefeater was looking to reinvigorate these highly successful gins to solidify its position as leaders within the flavoured gin category. Beefeater […]

Boundless Brand Design Launch Beefeater’s stand out new low alcohol spirit drink exclusively for the Spanish market

Boundless Brand Design Launch Beefeater’s stand out new low alcohol spirit drink exclusively for the Spanish market

Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand. Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced lifestyle. Building […]

UK’s No.1 Premium Gin, Whitley Neill, appoints Red Brick Road for international Christmas Campaign

£1.4m (USD 1.8m) integrated campaign runs across UK and USA

UK’s No.1 Premium Gin, Whitley Neill, appoints Red Brick Road for international Christmas Campaign

Halewood Artisanal Spirits has unveiled a new campaign for Whitley Neill gin, developed by London independent creative agency Red Brick Road, to bolster brand awareness before Christmas. The new campaign focuses on the brand’s Original Dry gin and Rhubarb and Ginger expression, and comes as part of a wider campaign to build awarenss and educate […]

Beefeater Celebrates The Spirit Of London In New Global Campaign

IN NEW GLOBAL CAMPAIGN The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet

Beefeater Celebrates The Spirit Of London In New Global Campaign

Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]

LOVE Reveals New Packaging Design for BrewDog Gin, LoneWolf

LOVE Reveals New Packaging Design for BrewDog Gin, LoneWolf

Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – […]

Digital Marketing Campaign for Hendrick’s Gin unique hot air balloon experience

Digital Marketing Campaign for Hendrick’s Gin unique hot air balloon experience

DotLabel provided digital marketing campaign support for the highly successful Hendrick’s Gin L.E.V.I.T.A.T.R.E installation at Toronto’s Nuit Blanche Festival, the city-wide celebration of contemporary art. To promote its ‘unusual’ nature, Hendrick’s Gin floated a hot air balloon known as the Hendrick’s L.E.V.I.T.A.T.R.E (“Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye”) more than 40 feet […]