Unlocking your next move: DesignStudio rebrands Habyt

Founded in Berlin in 2017, Habyt aims to take the barriers out of finding a place to stay. Whether you’re looking for a nightly stay, a hassle-free international move, a family home or co-living community, Habyt’s diverse international portfolio of properties means there’s an option for everyone.

After rapid and extensive growth, and as they looked to expand their offer with the acquisition of Common in the US and Hmlet in SouthEast Asia, Habyt appointed DesignStudio to define their brand strategy, architecture, tone of voice and visual and verbal identity. With over 30,000 units in its portfolio across 50 cities, Habyt’s primary goal was to create a distinct, global brand that would reflect the company’s values and mission, as well as create a framework that offers the most seamless experience for tenants staying in every location. 

Eric Ng, Executive Creative Director at DesignStudio said, “Habyt aims to make it easier to find a place to stay, empowering you to seize opportunities and live anywhere, regardless of your circumstances or background. We captured this powerful idea with the brand purpose, “Your next move unlocked”. Unlike other property providers, Habyt doesn’t sell you a lifestyle or romanticise the experience, Its commitments of ‘Tell It Like It Is’, ‘For your every turn’ and ‘Breaking barriers’ focus on delivering a highly utilitarian experience which fulfils expectations and garners trust.”

This strategy sits at the heart of the visual identity, which takes inspiration from architectural floor plans. Highly utilitarian, the brand favours function over form at every turn. Guiding the user through their journey using this vernacular, and illustrating how Habyt can be configured to adapt to each individual’s needs. 

At the centre of the system, the Habyt logo builds on the idea of ‘unlocking opportunities’ through the symbol for opening doors which is located in the negative space of the ‘H’. The bespoke logo is supported by Basis Grotesque, a clean straightforward and highly legible typeface from Colophon Foundry. 

The primary black and white colour palette is supported by accent colours that are used strategically to highlight elements or communicate different products across the portfolio. 

This is supported by a system of icons – used to communicate key property features or Habyt’s offerings – while simple linear illustrations reminiscent of instructional diagrams are used instead of photography to depict inhabitants within the spaces.

Luca Bovone, Founder and CEO of Habyt said, “The recipe for effective rebranding begins with a profound understanding of our customers’ needs, fused with our forward-thinking vision for a fresh category we’ve named ‘flexible living’. We’ve gathered insights from over a thousand individuals, including both tenants and property owners. We’ve taken their perspectives into account and radically transformed them into a unique viewpoint, showcased in our state-of-the-art brand elements. We’ve laid the groundwork to create a distinct connection with clients of all ages and varying needs, positioning ourselves as the preferred brand for their living requirements.”

The new Habyt brand is now live. Find out more here: https://www.habyt.com/ and https://design.studio/work/habyt.

Source: DesignStudio

  Branding, DesignStudio, Habyt