VW unveils ‘The 21st Century Beetle’ in emoticon ad

Volkswagen has unveiled a new ad in Mexico, promoting what the Beetle looks like in the 21st century.

Created by DDB Mexico City, the simple ad uses an emoticon to draw attention.

Anwar Noriega was the creative director for the ad.

  Advertisng, Automobiles, Beetle, Car, DDB Mexico City, emoticon, Volkswagen, VW