Wavemaker adds SimpliSafe and Irwin Mitchell to agency roster

Wavemaker has secured two client wins that will be led out of the agency’s Manchester office – this includes a new contact with the smart home security system, SimpliSafe and the retention of legal and financial advisors, Irwin Mitchell. 

SimpliSafe appointed Wavemaker to handle all media planning, buying and measurement, and has tasked the media agency with regional brand testing across TV, audio and OOH throughout the Midlands. Wavemaker was awarded the multi-million contract for its passion, expertise and comprehensive understanding of SimpliSafe and the category it operates in, as well as its ability to define and demonstrate an actionable strategy to positively provoke growth. It follows a competitive two-month pitch.

In addition, Wavemaker has retained Irwin Mitchell following a competitive pitch. Wavemaker’s role will be to continue to lead on and deliver stand-out media planning and buying across partnerships, AV and paid digital. As part of the brief, it will be tasked with delivering its fifth campaign to promote Irwin Mitchell’s partnership with the RFU (Rugby Football Union). The agency has achieved significant prior success with similar activity, specifically across online video and YouTube – further building brand awareness and aligning closely with the rugby community. While the account will be Manchester-led, it is additionally set to include activations across London. 

Emma Slater, Regional Managing Director, Wavemaker UK, said: “Our team is doubly delighted to welcome these two innovative brands to our client portfolio. SimpliSafe and Irwin Mitchell, as brands, have seen great evolution over the past few years, and each has incredibly ambitious growth plans as well. We have no doubt that our Manchester team can support in taking this to the next level, building further brand awareness and accelerating performance through effective media strategy and planning, as well as campaign delivery.”

Source: Wavemaker UK

  Emma Slater, Irwin Mitchell, SimpliSafe, Wavemaker