Wolf Blass Wines Launches – Why Settle When You Can Soar? Partnering With Secret Escapes To Giveaway Over £1M In Prizes

• Wolf Blass Wines has invested over £1m in a bold new brand campaign Why Settle When You Can Soar?
• Encouraging consumers to live their best lives, post lockdown, Wolf Blass Wines has partnered with Secret Escapes, to offer over £1,000,000 in travel prizes
• Running from October to 31st December 2021, the partnership gives UK & Ireland consumers the chance to not settle for anything short of extraordinary by offering once-in-a-lifetime travel prizes

Why Settle When You Can Soar? is Wolf Blass Wines’ new  brand campaign, encapsulating the brand’s refusal to settle, and passionately strive for the best. The campaign is borne out of Wolf Blass’s spirited approach to soar above the rest, having invested £1,000,000 in the campaign, and is supported across ATL, In Store, PR, Influencers and Social Media in the biggest ever campaign for Wolf Blass in the UK.

To celebrate the new campaign’s launch, Wolf Blass has partnered with luxury travel deals company, Secret Escapes, to deliver a collection of unique, and jaw-dropping escapes and experiences. The acclaimed winemaker’s partnership with Secret Escapes sees just under 900,000 bottles across the UK and Northern Ireland tagged with prize-winning QR codes.

Created by Wunderman Thompson, the campaign takes Wolf Blass to new heights with digital OOH and display advertising expected to achieve over 30m impressions.

Marketing director Treasury Wine Estates EMEA, Ben Blake said: “As the UK has been under lockdown and subject to numerous travel restrictions, we wanted to give Wolf Blass customers the chance to soar once again and to take part in new experiences. We’ve invested heavily in marketing support for Wolf Blass and plan to continue taking the brand from strength to strength, engaging in memorable activations that put experiences and exploration at the forefront of our consumer engagement strategy.”

The celebrated Australian wine brand has made it simple for customers to enter the prize draw. Entrants will have to scan the QR code on the tagged wine bottles to be in with the chance of winning over £1,000,000s worth of instant prizes and credits that are up for grabs. Prizes include a selection of once-in-a-lifetime holidays, in partnership with Secret Escapes:

• Luxury boutique hotel stay in L’Anse Aux Epines, Grenada, Caribbean
• Barbados stay at a dreamy beachfront hotel
• Luxurious Kenya beach stay with safari
• Sri Lanka and Maldives in style
• Winter Lapland wildlife break with optional igloo

On top of these incredible experiences, there are five £250 vouchers available to win and redeem on the Secret Escapes site, and 40,000 winners will be given £25 vouchers to use on an escape of their choice (minimum £125 spend to redeem). All entrants need to do is purchase their Wolf Blass wine of choice and scan the QR code on the tagged label.

Source: Wolf Blass Wines

  Ben Blake, Wolf Blass Wines, Wunderman Thompson