WWF LPR Living Planet Report 2026 – The Science of Hope

NOMINT creates a global creative platform and integrated campaign for the launch of WWF’s Living Planet Report, built around the science of Hope and Collective action.

For the launch of WWF’s Living Planet Report 2026, NOMINT worked closely with WWF to create a creative platform for talking about the Science of Hope. It is a visual and written language framework, built on poetry and human craft, that finds hope in a report that charts both nature’s decline and its remarkable capacity to recover.

Alongside the creative platform, NOMINT delivered a global integrated campaign of eight master films directed by Joana Sus, as well as OOH and direct mail, which WWF International and local offices are releasing through the year.

Led by NOMINT from creative strategy and concept development through to production and execution, the highly crafted campaign spans eight films, direct mail and OOH, turning the science behind the state of our natural world into visual poems about loss, recovery and the science of hope.

Published every two years, WWF’s Living Planet Report takes the pulse of the natural world. At its heart is the Living Planet Index, which has tracked changes in monitored wildlife populations around the world since 1970. While its 2026 findings paint a stark picture of continued biodiversity loss, they also reveal something powerful: nature can recover through collective action.

Hope became the creative starting point for the campaign. Not as passive optimism, but as something active and collective, built through action, persistence and the belief that change is possible. NOMINT turned to poetry and human craft to give an emotional voice to the science, transforming stories of decline and recovery into stories of hope.

Alberto Talegon Castro, Global Head of Creative & Content at WWF International, said: “The Living Planet Report doesn’t only measure what we’re losing, it shows us how recovery happens. That’s the part of this data I think we undersell: recovery has a pattern, and patterns can be repeated. For years, communicators have been better at proving the crisis than proving the fix. This campaign is built on a different bet: that showing people what actually works will move them further than showing them what’s wrong ever did.”

Marilena Vatseri, Creative Director and Managing Partner at NOMINT, said: “The Living Planet Report is one of WWF’s most important global publications, so the scale and responsibility of this campaign felt enormous. This year also marks an important shift. For the first time, WWF is introducing the Science of Hope, looking not only at what we are losing, but at what can recover, what can change and what is possible when we act together.

Our ambition was to turn that thinking into a truly global campaign. Across eight films, OOH and direct mail, we wanted to take an incredibly complex body of science and create something that could speak to people anywhere in the world.

Poetry and craft became our way into the science, and bringing that vision to life was an incredible creative collaboration. Andrew Boulton wrote the words and NOMINT artist Joana Sus brought her passion for handcrafted techniques to developing the visual language and directing the films, while Stacy Peterson and the brilliant team of editors at Cut+Run were instrumental in shaping the eight visual poems.

Ultimately, we wanted people to experience the report differently. To understand the urgency of what is happening, but also to see the evidence of what is possible. There is something incredibly powerful in knowing that the story can still change.”

Music and sound played an equally important role in bringing the films to life, with 12 Decibels on music supervision, 750mph on sound design and Black Kite at colour grading, helping shape the rhythm and emotion of each visual poem.

NOMINT director and visual artist Joana Sus said “I wanted to create a visual language that immerses you in the beauty of the natural world while at the same time confronting you with the reality of what is happening to it. There is a tension between those two feelings that runs through this language: wonder and loss, fragility and hope.

The handcrafted elements became a way of making that tension visible. Paper is cut, torn away, multiplied and reshaped within the footage. Animals disappear piece by piece as populations decline, elsewhere, they multiply and return. Something very simple and tactile becomes a way of expressing both the vulnerability of nature and its extraordinary capacity to recover.”

The campaign continues a long-standing creative partnership between WWF and NOMINT, following a series of award-winning collaborations that have used craft and storytelling to tackle some of the most urgent threats facing our planet. From melting ice and wildfires to biodiversity loss, the partnership has continued to find new ways of translating complex environmental issues into stories people can connect with.

At a moment when the scale of nature loss can feel overwhelming, WWF’s Living Planet Report campaign offers a different way into the science, one grounded in evidence and driven by hope. Across every film, poem and piece of communication, its message is clear: the future of nature is not yet written, and we all have a hand in what happens next.

Source: NOMINT

  Joana Sus, NOMINT, OOH, WWF, WWF LPR