YOLK CREATIVE ANNOUNCES NEW CLIENT WIN, PIVOTL

The founding members of global success, TPXimpact, have a new start-up, Pivotl, and have selected YOLK to lead its brand development and creative roll out.

Pivotl Limited, the new data specialist company, founded by James Herbert and Sacha Rook, formerly of TPXimpact, has appointed YOLK Creative London Limited as its brand and creative partner.

YOLK is a progressive creative agency specialising in branding, design, advertising, and digital marketing, with a track record of delivering innovative and results driven creative solutions for clients across a range of sectors – from health and wellbeing, to FMCG, to sport, to film and beyond.

The partnership with YOLK marks a major milestone for Pivotl as it looks to establish itself as a leading data specialist for an AI era in a global market. Pivotl is made up of a team of experienced cloud, software and data experts who blend cloud, data, and secure engineering prowess to re-imagine how data is engineered into intelligence. Their unique offering gets data flowing through organisations, to remove subjectivity and put data to work in support of a businesses vision and strategy.

YOLK will be responsible for creating Pivotl’s brand strategy, brand identity, website development and supporting marketing collateral. All work delivered aims to help Pivotl fulfil their mission of aiding businesses to turn their data into their most powerful advantage to accelerate growth.

“Partnering with YOLK as we embark on this new Journey was an easy decision,” said James Herbert, CEO of Pivotl. “Their strategic and creative capabilities will be invaluable in helping us establish a strong brand identity and communicate our unique value proposition to our target audience.”

“Getting under the skin of why a brand exists and how it should strategically behave is something we’re passionate about at YOLK. James, Sacha and the whole leadership team understand the importance of brand, and brand strategy, and it has been a pleasure collaborating with them to create a truly memorable brand with a distinct brand promise of ‘Unlock the future with today’s data,” said Charlie Loft, Co-Founder and Creative Director of YOLK.

Under the umbrella of data wise realists who thrive on solving the toughest challenges, YOLK will deliver demonstrable gains with powerful results through the perfect blend of strategic ‘thinking’ and data engineering ‘doing’. The collaboration between YOLK and Pivotl will be live from June 2023. 

Sacha Rook, President of Pivotl, added, “We believe that YOLK’s deep understanding of branding and marketing will enable us to effectively position Pivotl as a trusted partner for businesses looking to harness the power of their data. We are confident that this partnership will help us achieve our mission of empowering businesses to make better decisions using data.”

“Pivotl is precisely the kind of ambitious ‘grown-up start-up’ we thrive on collaborating with at YOLK. Our team have been exceptionally excited to bring their strategic and creative thinking to the table to assist Pivotl to their launch date and are looking forward to further collaborating with them to achieve their goals.” said Paul Maskell, Co-Founder and Client Services Director of YOLK.

Pivotl joins other leading brands and organisations in the agency’s roster, including BFI (British Film Institute), Bimuno (Clasado Biosciences), Barbarians Rugby Club and many more.

Source: YOLK Creative London Limited

  Agency, Pivotl Limited, YOLK Creative