ADWEEK APPOINTS VETERAN MARKETING JOURNALIST RYAN JOE  AS NEW EDITOR IN CHIEF

ADWEEK APPOINTS VETERAN MARKETING JOURNALIST RYAN JOE  AS NEW EDITOR IN CHIEF

ADWEEK, a leading source of news, insights, and intelligence covering the marketing, media, and technology industries, today announced the appointment of Ryan Joe as its new Editor in Chief. He will report to Chief Content Officer Zoë Ruderman.  Joe has covered the advertising industry extensively for more than 15 years, examining the challenges, practices, and […]

The Shipyard’s Winning Streak Continues with Three New Assignments: Arosa, J-B Weld and Flexon

The Shipyard’s Winning Streak Continues with Three New Assignments: Arosa, J-B Weld and Flexon

The Shipyard, one of the fastest growing independent advertising agencies in the nation, has been selected for three new accounts: Arosa, J-B Weld and Flexon. Rick Milenthal, CEO of The Shipyard comments: “Arosa, J-B Weld, and Flexon all have a common ambition. To be the best in their category. And that’s why we’re so thrilled […]

Itaú Unibanco announces it has renewed its sponsorship of the Miami Open until 2028

Itaú Unibanco announces it has renewed its sponsorship of the Miami Open until 2028

To celebrate 17 years of partnership, the brand launches the tradition of the tournament’s first serve, to be made by Rafael Padilha, a talent unearthed through the bank-supported Rede Tênis Brasil project With a solid, long-lasting partnership of 17 years, Itaú Unibanco announces the renewal of its sponsorship contract for the Miami Open that will […]

UPrinting Taps The Grist for Disruptive “Get it Right the First Time” Marketing Campaign

UPrinting Taps The Grist for Disruptive “Get it Right the First Time” Marketing Campaign

Independent full-service brand and marketing agency The Grist has launched the first new campaign for new client UPrinting demonstrating the meaning of printing it right the first time, according to Chief Creative Officer, Dan Madsen. Madsen explains, “When it comes to your print job, there are a lot of little things that can go wrong. […]

The Paddy Irishman Project, a creative arts partnership between Irish Creative Agency The Brill Building and photographer Ross O’Callaghan, Confronts Stereotypes by securing Worldwide Trademark of the phrase ‘Paddy Irishman’ for St. Patrick’s Day

The Paddy Irishman Project, a creative arts partnership between Irish Creative Agency The Brill Building and photographer Ross O’Callaghan, Confronts Stereotypes by securing Worldwide Trademark of the phrase ‘Paddy Irishman’ for St. Patrick’s Day

The Paddy Irishman Project, a creative arts partnership between photographer Ross O’Callaghan and award-winning Irish creative agency, The Brill Building launched in 2023 to address enduring misconceptions about Ireland and the Irish. To mark St. Patrick’s Day 2024, The Paddy Irishman Project has secured the worldwide rights to the phrase ‘Paddy Irishman’ with the copyright […]

All Star Cast to Front People’s Postcode Lottery’s April Draw Campaign in New Cross-Broadcaster Deal from the7stars

All Star Cast to Front People’s Postcode Lottery’s April Draw Campaign in New Cross-Broadcaster Deal from the7stars

People’s Postcode Lottery has launched a new cross-broadcaster campaign ahead of April’s 2024 draws – their biggest ever. To celebrate this, People’s Postcode Lottery worked with the7stars, to devise a creative and media strategy that brings together some of the UK’s biggest names from across the nation’s biggest broadcasters and runs from 15th – 31st […]

FCB CHICAGO APPOINTS CHIEF CREATIVE OFFICER

FCB CHICAGO APPOINTS CHIEF CREATIVE OFFICER

FCB Chicago today announces the appointment of Pedro Pérez as Chief Creative Officer. The appointment follows the promotion of Andrés Ordóñez to Global CCO, as Susan Credle begins her transition into a historic new role as the first-ever Creative Advisor for IPG, announced last month. As Chief Creative Officer, Pérez will be partnering closely with FCB […]

Barrett Hofherr Named AOR of Specialty Apparel Retailer DXL Group

Barrett Hofherr Named AOR of Specialty Apparel Retailer DXL Group

Barrett Hofherr has been named Agency of Record for DXL Group, the leading specialty retailer of men’s Big + Tall apparel. The search was conducted in January at DXL headquarters in Canton, Mass., with no consultant. Mediassociates was awarded media duties in a separate review. Barrett Hofherr will handle all U.S. advertising for DXL moving […]

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