DITA Commission Emmanuel Adjei and Sevdaliza to Produce Short Film DUALITY

DITA Commission Emmanuel Adjei and Sevdaliza to Produce Short Film DUALITY

 Luxury designer eyewear brand DITA, release the next in their series of content films for their platform DITAWorld with ‘DUALITY’. Directed by Emmanuel Adjei and starring Iranian-Dutch singer, songwriter and producer, Sevdaliza the two-minute online film pushes the boundaries of art and commercial for the brand. The DITAworld platform brings the inspirations and aspirations […]

illy Pays Tribute to the Timeless Art of Andrea Bocelli in New “LIVEHAPPilly” Campaign

illy Pays Tribute to the Timeless Art of Andrea Bocelli in New “LIVEHAPPilly” Campaign

illy, a global leader in high-quality, sustainably sourced coffee, has brought its new international advertising campaign to North America that features, and is inspired by the art of the world’s most beloved tenor Andrea Bocelli. With Bocelli as muse, and now illy’s central brand ambassador, the campaign celebrates and illustrates a mutual belief that creating […]

Kagool release whitepaper for the automotive sector: How digital dealerships overtake the competition

Kagool release whitepaper for the automotive sector: How digital dealerships overtake the competition

Automotive Marketing: How digital dealerships overtake the competition is the newly released whitepaper from digital marketing agency, Kagool. The paper offers a step-by-step guide to some of the current digital challenges the car dealership industry is facing. Like many industries, automotive is seeing the change in consumer behaviour. Those that choose to embrace the shift […]

SDL research confirms millennials want access to technical content before purchasing

SDL research confirms millennials want access to technical content before purchasing

SDL, a leader in global content management, translation and digital experience, launches a report looking at the way millennials want to engage with brands, and the value they place on instant access to technical product-related content throughout the customer buying experience. The SDL report, ‘Making Your Content Connect with the Next Generation,’ found that 41% […]

McCann Worldgroup’s CRAFT expands leadership to support growth across UK & Europe

McCann Worldgroup’s CRAFT expands leadership to support growth across UK & Europe

CRAFT Europe, the integrated creative production agency and a division of McCann Worldgroup, announced the appointment of Marcus Johnston and Lydia Barklem to new positions, strengthening its operational leadership. Johnston has been promoted to Director of Operations, CRAFT Europe, and Barklem to Director of Operations, CRAFT London. May 22’s announcement follows 4 years of continued […]

New Chief Marketing Officer at Confused.com enters race to save drivers money

New Chief Marketing Officer at Confused.com enters race to save drivers money

Confused.com, the first car insurance comparison site, has appointed Sam Day as Chief Marketing Officer (CMO) to drive forward its proposition to save drivers time and money. Sam brings dynamic expertise from his 20-year career delivering profitable marketing and business transformation strategies for motoring and tech giants such as RAC, Microsoft, AA and HSBC. Sam […]

Leading Influencer Marketing Agencies Announce the First Ever Influencer Marketing Trade Association

Leading Influencer Marketing Agencies Announce the First Ever Influencer Marketing Trade Association

A coalition of pioneering influencer marketing agencies, architects of the influencer marketing industry, announced the formation of the Influencer Marketing Association (IMA), designed to represent brands, agencies, networks and influencers. The national trade association will act as the voice of the industry, providing counsel around influencer marketing trends, measurement standards, transparency guidelines, and best practices for marketers […]

Retail evolution not extinction, says Gekko’s Daniel Todaro

Retail evolution not extinction, says Gekko’s Daniel Todaro

A ‘seamless customer experience’ appears to be the current obsession for retailers – mobile, desktop, in-app – a preoccupation with working out what customers want, even before they do and they’re getting pretty good at it.  But Bricks and Mortar retailers have the added pressure of the in-store customer experience and this is where it’s […]

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