85% of Marketers to transform their business with 60% streamlining marketing plans and 50% investing in content management platforms Dentsu’s creative teams have published 2021: The Year of Brand Consistency, Efficiency and Agility Survey of 200 Global marketers discovers that Marketers are taking action in the wake of COVID Marketers ask for platforms that can […]
Blackjack Promotions, the UK’s leading travel retail and brand experience specialist, is strengthening its senior leadership team with the appointment of Richard Simkins as Head of Creative Partnerships. Joining from a consultancy background, Richard brings with him 20 years of experience in the creative industry. For the past decade, he has led innovation teams to devise and deliver outdoor advertising and experiential campaigns for some of the world’s most well-known brands. In his role at […]
The Trade Desk becomes first DSP to integrate Lucid in-platform
Lucid And The Trade Desk Power Advertiser’ Brand Impact
Born Licensing unveils first advertising campaign
SpongeBob, Daria and Garfield join forces to tell Adworld: Don’t Say Can*t
Liberating the Pleasure of Magnum in latest evolution by Sunhouse
B&B studio creates AARDVARK, a sustainable insect-based pet food designed to grow an engaged community of pet- and planet-lovers.
Mediaplus International has won the pitch for Nikon’s European media account. The long-established company is aiming to strengthen its market position providing high-end products for amateur photographers and professionals by establishing a bespoke, centralized media agency model.
Mediaplus wins Nikon Account Covering 12 European Countries
Decathlon launch first ATL campaign “Let’s Play UK” with new agencies Goodstuff & Forever Beta
Government launches new national campaign to urge under-50s to get the jab. TV adverts began on Monday, showcasing the collective effort of the largest vaccination programme in UK history and how ‘every vaccination gives us hope’. The campaign launched on Monday 26th April and comprises of TV, Radio, Press, Out of Home, Digital, Social and PR and is a cross-agency collaboration between Mullen Lowe, OmniGOV, freuds, MMC and 23red.
People aged 50 and under are being urged to get their COVID-19 vaccine when their turn comes in a major new campaign launch. The ‘every vaccination gives us hope’ campaign encourages those due to be offered vaccines in the second phase of the rollout to join the millions of people who have already received their […]
Partnership between industry leaders widens access to the latest in-game advertising opportunities.
Adverty and InMobi launch in-game advertising for global brands and agencies