Saputo Dairy UK’s dairy-free spread Vitalite has launched a social media campaign that celebrates the joy of a dairy-free lifestyle. The campaign Viva La Vitalite has been created by digital creative agency Movement, and is the brand’s first ever social media activation. The campaign aims to build awareness and drive brand relevance, while also establishing […]
Quiet Storm has been appointed by Nutritious Delicious in the UK – the natural, plant-based food brand owned by French brand Andros (who also own Bonne Maman), to build brand awareness and fame. This will be the first major activity for Nutritious Delicious, with the work due to break this spring. Quiet Storm won the […]
New research from the OTE shows that 65% of respondents are feeling the effects of January blues
lastminute.com, has launched an insight-based multi-channel, international marketing campaign, dubbing the term ‘Holiopathy’ to promote its packaged products as a medicine-like remedy to January blues. The brand surveyed 2,000 consumers to gather insights into January blues which it combined with Google search data showing that searches for ‘work-life balance’ ‘stressed out’ and ‘how to disconnect’ […]
Campaign urges parents to have ‘The Talk 2.0’ with their adult kids to help them Get Naked
Data revealing that Australia is currently in the throes of a sex recession is the driving force behind the latest integrated campaign from Four Seasons Condoms and CHE Proximity. The ‘Generation Intervention’ campaign launches today and aims to help end the millennial sex recession. With statistics revealing that young adults are having 50% less sex […]
Personal space is no laughing matter in Finland. When Finns wait for their buses, the crowd typically disperses as much as humanly possible. One would have to see it to believe it. And many have, as evidenced by the number of pictures circulating online. Shot by amused passers-by, they feature a typical morning or evening […]
Publicis Media’s bespoke client model Marriott 1 Media (M1M), has launched a new campaign for Marriott International using scented out of home and dynamic technology, tapping into moments when people are looking for escape from daily life. Kicking off today – Blue Monday – the day labelled as ‘the most depressing day of the year’, […]
The newspaper is taking over digital billboards at multiple sites The Economist, a leading source of analysis on international business and world affairs, this week announced the launch of a new billboard advertising campaign, created by AMV BBDO. In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, […]
The NHS is launching a brand-new TV advert using over-blown movie reactions to minor health concerns, to encourage people to ‘take the drama our of minor illnesses’ and see their pharmacist. The ‘Help Us, Help You – Get It Seen To’ TV ad campaign uses horror, rom-com and action movie themes in a tongue-in-cheek way […]
PG tips teams up with charities to help reduce loneliness PG tips, the nation’s favourite tea brand[1], is launching a new brand purpose initiative ‘Cuppas Taste Better Together’ – its biggest campaign in five years. The Unilever brand will be working alongside mental health, community and wellness charities, Samaritans, Time To Change and The Big […]
This month, Havas reprises Durex’s Ladies, Let’s Lube campaign with a cheeky nod to everyone whose January is a bit drier than expected. The tactical press, social and OOH ad injects some double answers into the concept of Dry January, as the question ‘Dry Jan?’ is answered simply with a bottle of Durex Naturals Intimate […]