As the marketing industry expands into a prismatic collection of complex specialties, so too does the number of people specializing in them. How can a brand or agency manage all this? Who can afford all these highly skilled experts? Weightless, a new marketing consultancy, created by advertising and marketing legend Jon Bond, has the answer, collecting a network of highly vetted resources to talk […]
Creative UK has today announced the appointment of Lara Carmona as Director of Policy and Engagement. Working directly with policymakers, politicians and the most influential creative individuals and organisations, Lara will play a critical role in supporting, championing and representing the UK’s world-leading creative industries. Prior to joining Creative UK, Lara has dedicated her career to tackling some of […]
Just hours after Prime Minister Rishi Sunak teased a ‘new mission’ to make maths compulsory for all students up to the age of 18, Saatchi & Saatchi took to Downing Street to invite Mr Sunak to instead get on board with a more inclusive and hardworking ambition: to turbocharge creativity in schools to help boost […]
Mr. Pedersen, who started his career in his native Denmark, co-founded ‘Uncle Grey’ in 1996 a Grey Group ad agency based in Copenhagen. The creative hot shop was recognized as the highest ranked creative agency in the country during his tenure. Pedersen’s ascent within the Grey network soon brought him to its worldwide headquarters in […]
multilocal, the supply-side experts, has announced the appointment of two new senior members of staff as demand for its services continues to ramp up worldwide. Simon Reed joins as Chief Revenue Officer (CRO) and will focus on introducing the multilocal service to new advertisers and agencies in more markets as it continues to scale. He […]
AMV BBDO has created a new campaign for Gymbox, the unconventional London based fitness chain following a brief to disrupt the category and reinforce its brand position as the “antidote to boring gyms”. The campaign follows a survey with over 2,500 Londoners and revealed that almost half of respondents (48%) cites outdated motivational fitness quotes as […]
Social media agency Movement Strategy announces the addition of Ly Nguyen as SVP, Executive Creative Director – capping off a period of tremendous growth that has seen the agency rapidly add ten creatives over two months and more than triple its headcount in three years. Nguyen will lead an award-winning team as social media’s impact […]
Age Partnership, the UKs No.1 equity release advisor, has appointed creative agency Red Brick Road to evolve their brand and visual identity. Age Partnership are the first port of call for over 50’s finances in the UK, providing a range of liberating finance solutions, including Equity Release, which enables home-owners to release equity in their […]
Daniel Binns, CEO of Interbrand’s North America business has been named Global Chief Growth Officer. Simon Thun, CEO in Central & Eastern Europe assumes the role of Global Chief Client Officer. Binns and Thun join Interbrand’s Global Leadership Team, and will be involved in the day to day leadership and management of the business in […]
After just two years as creative director, Jason Majewski is being promoted to group creative director at full-service agency Cornett. He will be responsible for leading creative work for the recently won LEGOLAND Resorts North America account as well as Busch Light, University of Kentucky HealthCare and all new business. Reporting to Whit Hiler, executive creative […]