The brand lift measurement specialist allows Quizlet’s advertisers to gauge their campaigns’ impact on brand awareness, perception and purchase intent Brand Metrics, a global leader in brand lift measurement technology, today announced an extension of its strategic partnership with Quizlet, the global learning platform. The collaboration, now in its second year, underscores Quizlet’s commitment to […]
Hoteliers, property managers and travel marketers can access the full 2026 Leisure Travel Study for free here. Research from TravelBoom Hotel Marketing, the leading data-driven hotel marketing agency dedicated to driving direct bookings, reveals that rising costs, evolving technology and shifting lifestyle preferences will dramatically impact the hospitality landscape for American consumers in 2026. The findings belong […]
Transformational agency vet served in senior leadership roles on agency and client side TUX Creative House, the award-winning full-service creative agency, has named Brian Hoar to serve in the newly created role of chief growth officer, a move that underlines the agency’s ambitious growth plans and accelerates the company’s steady progress in business success and […]
BBH’s fully-paid creative ad school scales up, as part of its commitment to investing in the future creative leaders of adland BBH London today welcomed the 12 successful students who have been selected to join Barn, the agency’s industry-leading, in-house ad school. The expanded cohort is set to begin the intense eight-month course this week. […]
The SoundOut Index 2025: 174 brands, 70,000 consumer studies reveal that sonic logos with brand names are 9X more effective than those without. Arby’s tops the charts as number 1 most recognisable sonic logo in the world’s largest ever audio branding consumer study. SoundOut, the world leader in strategic sonic branding and audio marketing testing, […]
Relay provides advertisers with a free, turnkey way to capture first-party data and improve campaign targeting without added complexity RedTrack, an automation and analytics platform for e-commerce media buyers, has launched Relay, a free conversion tracking and conversion API solution for advertisers. With this turnkey SaaS tool, media buyers can capture first-party conversion data and […]
Marketing Trailblazer Net Conversion announces that its Chief Marketing Officer Kristina Canada was honored as a 2025 Cynopsis “Top Women in Media” award recipient in the “Marketing Trailblazers” category at last evening’s gala held at The Lighthouse at Pier 60 in New York City. She joined a distinguished group of honorees recognized for their leadership, innovation, and lasting […]
In the latest Spotlight from the series, Charlotte Pask, Cluster Marketing Manager at Birds Eye, reveals how the brand’s award-winning Crispy Chips rose to the top of the frozen aisle and why they resonate with families across the UK. Tell us about your winning product and why it appeals to consumers. It began with a […]
iCo Medios, a leading digital out-of-home (DOOH) media company in Colombia, today announced a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This alliance, officially signed in March 2025, marks a significant milestone for the Colombian advertising industry — enabling programmatic access to additional high-impact screens in key […]
Leo UK has strengthened its creative department with a wave of new talent, reflecting the agency’s ambition to create populist work that gets people talking, invites participation and moves seamlessly between channels. Drawing on diverse experience spanning agencies, in-house and sponsorship, the latest hires bring fresh skillsets to the agency. Matt Jones and Abi Stephenson […]