Tasked with bringing the energy back to the brand, ARK will create an integrated brand campaign, set to launch Spring 2025. Leading premium drinks company C&C Group plc has appointed ARK Agency to work on its Magners brand. ARK Agency won the business against a number of agencies in a competitive pitch, handled by Creativebrief. […]
Leading international experts in the commercial creative industries selected to judge global creativity awards Today D&AD reveals the D&AD Awards 2025 jury. The 63rd annual D&AD Awards will be held at the County Hall and Southbank Centre on the London Southbank. From May 18 to 22, 2025, there will be four days of live judging. The […]
Clipper Teas have appointed Defiant to lead strategy & creative globally for next phase of its GOOD Tea creative platform. Clipper Teas has announced that it has appointed Defiant as its lead creative and strategic partner on the next phase of its GOOD Tea creative platform. The work was awarded without a formal pitch. Defiant […]
Increase in work life balance, support of pitch fees and action on mental health show improvement in working conditions. However, the stress of pitching is still a major issue for employees, employers and the industry as a whole. The results of the Great Pitch Poll are out! The results of the Great Pitch Poll, the […]
Creative agency Insiders has started 2025 with five new business wins in the FMCG space. Insiders has been appointed by healthy childrens’ food brand Little Dish, men’s grooming brand Rock Face; Noodle brand Kabuto, food brand Two Chicks, and is confirmed as the agency of record for food and supplement brand Hunter & Gather. All […]
With 2024 behind us, Bloom North reflects on a year of significant growth and empowerment under the leadership of Co-Presidents Olivia Waite, Sales Director at Channel Factory, and Sarah Fleming, Founder of The Right & The Left. Their focus on career development, supporting wellness, and personal empowerment ensured the network’s initiatives supported women through all […]
TravelBoom Hotel Marketing’s latest findings offer insights on how the hospitality and tourism industries can reach and engage consumers in today’s changing travel landscape. TravelBoom Hotel Marketing, a leading provider of innovative digital solutions for the hospitality industry, today released new research to provide companies in the hospitality and tourism sector with a deep-dive look […]
MachWon, a groundbreaking AI-powered creative agency headquartered in the Empire State Building, has launched as a joint venture between StrawberryFrog and Humanize AI. The agency represents a new paradigm in marketing, seamlessly integrating human emotional intelligence with advanced artificial intelligence capabilities to deliver marketing solutions at the speed of change. The name “MachWon” itself embodies the agency’s […]
The One Club for Creativity announced veteran agency and brand marketer Sergio Claudio has been named to serve as head of the global nonprofit organisation’s groundbreaking ONE School, the industry’s only free portfolio program for Black creatives. ONE School launched in 2020 with cohorts in New York and Los Angeles, expanding to Atlanta and Chicago the following year and […]
DACRE Launches in London: a fresh agency model for brands in moments of change. Alex Dixon, former Director at global agency DEPT, announces the launch of DACRE, a London-based advertising agency. DACRE is founded at a moment of change in the industry when brands face an unpredictable, ever changing and complex landscape. When consumers are […]