Influencer Campaign Will Demonstrate Power of Swag for ‘Kick-Ass’ Internet Brand Joybyte, the influencer-led social marketing agency, has won the influencer management business for Sticker Mule, the Internet’s favourite custom printing company. Joybyte will manage influencer strategy, activation and promotions and be responsible for 20 to 40 influencer activations per month. The agency will scout, vet […]
Independent, international branding and design agency Lonsdale has announced the promotion of Anjali Vasudevan to Strategy Director in its Singapore office. This appointment recognises Vasudevan’s exceptional contribution to Lonsdale Asia’s growth since joining the agency in 2022, and reflects the group’s commitment to nurturing talent from within. She will lead strategy for the Singapore hub, […]
Promotes Ali Olson to COO, Taps Gayle Malcolm as VP of Client Success The Social Lights, a leading social-first marketing agency, today announced a strategic restructure focused on social intelligence and continuing to scale fast-growing influence services alongside key leadership appointments. Ali Olson has been promoted to Chief Operating Officer, joining the agency’s all-female executive […]
Saatchi & Saatchi has promoted Sam Wise to Chief Strategy Officer. Wise has been with the agency for more than a decade. Having joined in 2013 as a planning director, he rose through the ranks and was promoted to head of strategy three years later. He led the agency’s strategy department for seven years, before […]
Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP) built for signal sovereignty, unified curation and intelligent activation. This integration makes Anonymised‘s proprietary ID-less audiences available through Bedrock Platform, marking the first time that the data has […]
America’s most trusted recycling label is teaming up with brand and innovation agency, Vault49, to drive consumer action through new campaign. How2Recycle, the most widely recognized disposal label in North America, is on a mission to transform how America disposes and recycles. Today, GreenBlue‘s How2Recycle announces its partnership with award-winning strategy and creative agency Vault49 […]
Toast, the production agency, is proud to announce the launch of StoryX, a cutting-edge AI-powered story-finding platform designed to uncover authentic narratives and real people’s stories, and spark inspiration for casting on-screen talent. Developed in-house, StoryX uses the strengths of AI to unearth compelling, real-world stories that align with specific themes, talent traits, and brand […]
By Jeb Brown The advertising business has never been predictable, but in 2025, the ground is shifting faster than ever. Clients are cautious, the economy is unsteady, and artificial intelligence has changed the landscape overnight. Some days it feels like the rules we grew up simply don’t apply anymore. So how does an agency keep […]
International pitch consultancy, The Great Pitch Company, has expanded its team adding industry luminary Laura Holme as business development and growth consultant for the UK. With a career specialising in business growth spanning over 25 years, Holme brings extensive knowledge and experience to the international pitch consultancy. She has worked with a wide range of […]
Bolstered by new leadership and a wealth of insights, the creative excellence and education non-profit addresses the industry-wide shifts redefining creativity D&AD, the global non-profit driving creative excellence, education, and impact, is excited to announce the release of its Annual & Trend Report 2025, marked by the appointment of internationally-acclaimed design leader Lisa Smith as […]