Award-winning global brand experience agency Sense has launched an updated guide to experiential measurement called Real World Impact, 10 years on from the release of its original one in 2008. Many brands and agencies still struggle to measure experiential. Sense’s book outlines how experiential marketing CAN be successfully measured and it shares learnings and updated […]
Proximity London has hired award-winning strategist Ben Tan as head of strategy to lead and oversee the agency’s growing strategy department. With over 20 years of industry experience, Tan joins Proximity London from BBD Perfect Storm where he was executive planning director working on accounts including sportswear brand SKINS and Emirates. He joined the agency […]
Digital media agency, Utopian Media, won the account of AsahiKasei’s consumer products division. They will be managing the brand image, media duties, offline activation, influencer marketing and social media presence of the brand. AsahiKasei’s Saran Wrap (Premium Wrap) first found its way into the Japanese market in the and now brings to India the best […]
Dentsu Aegis Network announced the acquisition of B2B International, a leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for […]
Southpaw has won a five-way pitch for a brief to celebrate Eurotunnel Le Shuttle’s 25th anniversary next year. Creative work will run in early 2019 across the UK, France and the Netherlands, ahead of Eurotunnel Le Shuttle’s official birthday on May 6th. Southpaw’s work will appear on TV, print, radio, out of home, digital, social and email. Tom Poynter, […]
The Motor Neurone Disease Association (MNDA), who fund and promote global research into motor neurone disease (MND) providing support to people across the UK, have appointed the independent creative agency Don’t Panic as their agency of record. After a competitive pitch, Don’t Panic have won the account, they will now look after all of MND […]
Iconic bootmakers Le Chameau have appointed STACK as their new lead strategic and creative agency after a competitive pitch. Le Chameau have been producing premium boots for the countryside since 1927 and are the only company in the world where every pair of rubber boots is individually handcrafted by a Master Bootmaker. STACK will implement […]
Tug, an international Digital Performance Marketing Agency, announced it has appointed Tug alumni Ollie Vaughan as its new Chief Media Officer, Asher Gordon as Head of Biddable Media and Christian Jones as Commercial Director. In his new role, Ollie will be primarily responsible for developing Tug’s marketing strategy as the company looks to expand globally. […]
TMW Unlimited has appointed Richard Langrish as Head of Social & Influencer. Langrish joins from DeVries Global London where he was Associate Director of Digital Strategy. In his new role, Langrish will oversee the ongoing development of TMW Unlimited’s social and influencer capability, including its specialist social-first Agency, Things Unlimited. Previously, Langrish has worked on […]
Red Bee, the creative agency, announced its appointment by HarperCollins to promote a wave of fiction and non-fiction releases, via a series of online trailers. Red Bee has been tasked with showcasing c. 20 new books per year, creating bespoke videos for each, which will be promoted via HarperCollins’ social channels. The aim is to […]