Magners Targets Lovelorn Hipsters with Tinster Dating App

Magners Targets Lovelorn Hipsters with Tinster Dating App

Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]

Stack hires James Champ to fill top planning role

Stack hires James Champ to fill top planning role

Stack has appointed James Champ to the role of planning director. Champ joins Stack, part of the MSQ Partners group of agencies, to lead the agency’s planning department and to boost its strategic offer across all clients. Previously the planning director at Rapier, Champ was also the planning director at The Communications Agency and the […]

Hornall Anderson strengthens strategic leadership with appointment of Dan Monteith as Managing Partner

Hornall Anderson strengthens strategic leadership with appointment of Dan Monteith as Managing Partner

Global branding and design agency Hornall Anderson has announced the appointment of Dan Monteith as Managing Partner, based in the agency’s London office. Dan’s industry knowledge and proven track record in building brands make him ideally suited to the newly developed role. Dan will co-lead the agency alongside Managing Director Kim Van Elkan and will […]

Ogilvy & Mather names John Seifert Worldwide CEO

Ogilvy & Mather names John Seifert Worldwide CEO

It has been announced that John Seifert has assumed the post of Worldwide CEO, Ogilvy & Mather effective immediately. Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather will continue in his position until September 1, 2016, at which point Mr. Seifert will become Worldwide Chairman and CEO and Mr. Young will retain a non-executive […]

Oreo launches animated ‘Open up’ global ad campaign

Oreo launches animated ‘Open up’ global ad campaign

Oreo believes that, if we begin to open ourselves up, we’ll make more meaningful connections and discover that we have more in common than we think. That’s the premise of a new global push from the Mondelez-owned cookie brand, called ‘Open Up With Oreo’, according to its global brand director Jennifer Hull. Children being apparently […]

New Era of Music Debuts at Starbucks with Spotify

New Era of Music Debuts at Starbucks with Spotify

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/01/my-file.mp4[/KGVID] Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at […]

Coca-Cola Announces New ‘One Brand’ Global Marketing Approach

Coca-Cola Announces New ‘One Brand’ Global Marketing Approach

Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand” approach at a media event in Paris, said the strategy extends the equity and […]