DraftFCB Cape Town Highlight’s Engine’s Positive Impact On Our World

DraftFCB Cape Town Highlight’s Engine’s Positive Impact On Our World

Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation that broke early in October this year. A relative unknown compared to the company’s petroleum brand, Chemicals and Special Products wanted to demonstrate to other Engen employees its abilities and the role […]

Blair’s Sauces & Snacks Introduces The World’s Hottest Snowboard

Blair’s Sauces & Snacks Introduces The World’s Hottest Snowboard

Known for the Hottest Food Products Worldwide, Blair’s Teams With Japanese Powerhouse Brand Yonex for New Snowboard Model in 2013   Blair’s Sauces & Snacks’ position in the fiery foods marketplace is well established, both domestically and abroad. When you take a look at the brand’s popularity in Europe, Australia, and Japan, it has consistently earned […]

BBDO and Flemish Minister of Innovation Ingrid Lieten point the way ‘Direction Tomorrow’.

BBDO and Flemish Minister of Innovation Ingrid Lieten point the way ‘Direction Tomorrow’.

Science, technology and innovation for the general public is still a far-from-my-bed-show. They can not imagine much more than clever headlines that smart developments in their name. The average citizen feels not sufficiently involved. Let alone that it feels that he or she can do something for science, technology and innovation. Flemish Minister of Innovation Ingrid Lieten worked […]

A multi-screen future for on demand TV

A multi-screen future for on demand TV

TV screens and mobile devices to become the screens of choice for on demand viewing in Great Britain, reveals new Kantar Media insight LONDON — The number of adults in Britain watching TV on demand via TV sets and mobile devices is growing, whilst on demand viewing via a desktop or laptop computer has peaked, according […]

ADFEST COLLECTIVE STAMPS ITS MARK

ADFEST COLLECTIVE STAMPS ITS MARK

ADFEST 2013 is building up to its launch date with added energy as the newly-formed ADFEST Collective starts to make its presence felt and planning gets underway for the event, held from 17-19 March 2013 at PEACH (Pattaya Exhibition and Conference Hall), The Royal Cliff Hotels Group, Pattaya, Thailand. Says Jimmy Lam, President of ADFEST, […]

Alipay and Ogilvy Shanghai simplify bill payments

Alipay and Ogilvy Shanghai simplify bill payments

Online payment services provider Alipay and Ogilvy & Mather Advertising/Shanghai have partnered to launch a new digital campaign comprised of a series of humorous online video ads that introduce Alipay’s one-click daily payment functions, including bill pay for mobile phones, utilities, credit cards as well as splitting checks amongst friends. The videos show how Alipay […]

Can 40 Digital Data Strategists play themselves to Data Wisdom?

Can 40 Digital Data Strategists play themselves to Data Wisdom?

This is the question facing a group of students at Hyper Island, the creative and digital school of higher learning. As part of their learning module in the new program Digital Data Strategist, the students are tasked with creating online games about themselves. The students are to learn about gaming and success factors in game […]

Ogilvy PR launches ACE, a global industry Analyst Community Engagement service

Ogilvy PR launches ACE, a global industry Analyst Community Engagement service

Ogilvy Public Relations (Ogilvy PR) today announced the launch of ACE (Analyst Community Engagement), a new global service designed to give technology companies an informed, strategic and measurable approach to industry analyst relations. Ogilvy PR’s ACE service will be driven by a global team based in New York, San Francisco, Chicago, London, Hong Kong, Beijing, […]