Eight in 10 companies experienced trademark infringement in 2018, up from 74% in 2017. This is according to the latest research from CompuMark, the industry leader in trademark research and protection. Forty percent of respondents said they had experienced 1-10 cases of infringement, while 22% experienced 11-20. While the top three consequences of trademark infringement […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the fifth consecutive year. Now in their 21st year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands. It recognises the critical contribution […]
Celebrated independent producer of English sparkling wine Bride Valley has released its latest variant – a Cremant – with design by brand consultancy Lewis Moberly. Owned by acclaimed wine expert Steven Spurrier and his wife Bella, Bride Valley is set in the Dorset countryside and now has 10 hectares of vineyard under cultivation, producing a […]
On January 29, whilst the British Parliament once again votes on the government’s Brexit deal, The Economist, a leading source of analysis on international business and world affairs, will take to Westminster’s most famous roundabout in a van displaying the message: ‘Tired of going round in circles?’ The side of the vehicle hosts the question […]
French fashion label Isabel Marant has launched an international media campaign to showcase its Spring/Summer 2019 collection, after continuing its global media buying relationship with Media Agency Group (MAG). Isabel Marant is worn by celebrities including Kate Bosworth, Katie Holmes, Anne Hathaway and Hilary Duff and its latest fashion range will be seen in premium eye-catching locations across the cosmopolitan […]
Introducing the first preview of UpEnd gin before it’s first release in late February 2019, with brand identity and packaging developed by Nude Brand Creation. New to the scene, UpEnd is a distiller focused on honouring the long tradition of gin but with a modern twist. Founded by friends Matt Mckee and Chris Lofrese, the […]
Swedish creative agency, Stendahls, have unveiled their latest creative activation: The world’s first hotel room where the price you pay is determined by how much time the guests spend on social media. Here, is where screen time is first introduced as the new currency. “The Check Out Suite” is a unique hotel room in Gothenburg, […]
Macmillan Cancer Support launches its new multi-channel advertising campaign, bringing to life its new brand platform ‘Whatever cancer throws your way, we’re right there with you.’ The charity is aiming to reach more people living with cancer and increase its relevance to people at all stages of the disease, their families, friends, communities and its […]
Detergent brands have been doing sampling in the same way for years, in Lebanon and across the world. To overcome the difficulty of grabbing people’s attention at traditional shopper marketing points and reinforce its “Dirt is Good” brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and […]
23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]