Tesco today announces the results of its Christmas campaign with Channel 4, ITV and Sky Media at the broadcasters’ annual Big TV Festival, now in its third year. The collaboration campaign cut through at the most competitive time of year and helped the supermarket achieve its fifth year of Christmas growth. The results announced at […]
PingPong Digital, the largest European digital agency to specialise in Chinese marketing, has been selected to be the first official European partner for Douyin and Toutiao, both owned by Bytedance, which also owns TikTok. As a partner to both apps, PingPong Digital is offering Western brands and international advertisers a unique mix of communication options […]
Brands are failing to engage younger generations with their loyalty programmes, according to a new whitepaper by Mando-Connect and YouGov which launched on Tuesday 3rd March at The IPM’s Loyalty Dynamics event. The report reveals that while 76% of British people are currently members of loyalty programmes, some 44% of men aged 18-24 don’t use […]
BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New […]
Global brand experience agency DesignStudio unveils a full rebrand for Tencent Games, the largest video game company in the world. The rebrand sparks a new era of global visibility for Tencent Games, leading an inclusive, positive culture that reflects the diverse, playful nature of gaming today. Mars Hou, Vice President of Tencent Games says, “We […]
As women around the world prepare for this year’s International Women’s Day on March 8, the campaign theme #EachforEqual, envisioning a gender-equal future based on ‘Collective Individualism’, is gaining traction. But stop and think about that phrase – collective individualism. It sums up social media almost perfectly. We come together collectively on social platforms and […]
Krow, part of the MISSION Group, has been appointed to handle a social media project for Europe’s leading online contact lenses retailer, Vision Direct, following a competitive pitch. The partnership between Krow and Vision Direct will see Krow supporting and working alongside the in-house team to produce social media creative campaigns. The new work will go […]
In a joint venture, two of the UK’s leading commercial radio operators, Bauer Media and News UK’s Wireless, today announce the creation of Octave Audio, a new digital audio company for the UK advertising market. Octave Audio will give advertisers the opportunity to target digital audio listeners at exceptional scale powered by News UK & […]
Creative production studio And/Or has created original videos for Spotify’s enhanced version of best-selling pop musician Halsey’s new album, Manic. In the two short videos, And/Or captures both the singer’s public persona and her private, inner world. The videos give listeners an intimate 360° view of the artist’s work and life that bridges the universal […]
Behaviour change agency, 23red, has worked with the Department for Environment, Food and Rural Affairs (Defra) on a creative campaign to enable the public to spot the signs of deceitful animal suppliers. Called ‘Petfished’ the campaign takes its name from the term ‘catfishing’, the practice of pretending to be somebody else on social media. It […]