Ad agencies often tell their clients, brands that advertise in a downturn increase market share. However, few agencies take their own advice. LONDON Advertising is taking its own advice and is today launching a major campaign with 10 TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky News. The TV is supported by super-premium […]
• Purplebricks launches a new wave of creative for its Team GB Sponsorship as a continuiation of the creative campaign – The Official Estate Agent of Team GB featuring Olympic Medallists Bianca Walkden, Dan Goodfellow and Moe Sbihi MBE. • The fully integrated campaign launches the new work on 3rd July with TV, digital, social and PR
Purplebricks is launching its new wave of Team GB Sponsorship creative work after the postponement of the 2020 Olympics due to the COVID-19 Global Pandemic. The campaign created by Snap London continues its playful take on its sponsorship of Team GB ahead of the 2020 – now 2021 – Tokyo Olympics, as it drives home its ambition […]
Media agency furthers its commitment to make a meaningful difference to brands, businesses and people through their new meaningful media offering
Havas Media Group has announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the agency’s latest commitment to exploring Meaningful Media and recognizing the need for equitable treatment of […]
Brewer Carlsberg UK has launched a ‘Welcome Back Pubs’ campaign that captures the nation’s appreciation of their cherished local pub and the anticipation of a long-awaited draught pint of Carlsberg Danish Pilsner with friends. With lockdown restrictions easing and news that pubs in England can safely reopen from 4 July, the brewer moved quickly to finalise and […]
AMV has joined forces with GSN’s Digital Pride to create a set of 180+ Digital Pride GIPHY stickers, allowing people to express their Pride digitally.
Pride. The colourful and joyous promotion of self-affirmation, dignity and equality by LGBT+ communities around the world. But with the Covid-19 pandemic forcing governments to restrict and even ban large public gatherings, many Pride 2020 celebrations have been postponed or cancelled. Creatives Ant Eagle and Claire Gordon-Webster were truly saddened by the situation and wanted […]
As lockdown restrictions ease and people begin to meet up more outside, BACARDÍand AMV BBDO want to mark this moment and help the nation navigate the social distancing measures still in place, whilst enjoying themselves. To celebrate the much-anticipated official reopening of bars, pubs and restaurants across parts of England from 4thJuly, a brand-new Snapchat lens will launch […]
Following a competitive pitch, Samsung – one of the world’s leading electronics brands – has appointed RAPP UK to support its social media strategy in the UK Working closely with the in house Marketing and Social Media teams, RAPP will be responsible for the campaign planning, creative development and implementation as well as the strategic […]
Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19
While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource […]
• Research reveals that only 23% of the UK public believe advertising should encourage people to consume, shop and fly like before lockdown. • 77% think it’s the creative industry’s responsibility to encourage people to behave more sustainably, as we have during lockdown.
Companies from across the UK’s creative industry have come together to launch The Great Reset, an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global warming to […]
Experiential agency Bankrobber (a sister company of Brooklyn-based creative agency Madwell), wanted to support the Black Lives Matter movement with a call-to-action. The team created remixes of two songs from another time that draw sad, yet real parallels to the current day: The Temptations ‘Ball of Confusion’, a song that shouldn’t be so timely 50 years later: Junior Byles reggae classic, […]